StrawberryFrog

StrawberryFrog started in Amsterdam as a small agency that competed for major accounts against larger agencies. Its first client was the two-seater "smart car" that was advertised as "a movement to reinvent the urban environment".[2]

The company's headquarters is now in New York City.[3] It is known for supporting purpose-driven companies,[4] and was described by TIME Magazine as "a leader of a new breed of virtual ad makers who use the Internet to reverse the relationship between marketers and their ad agencies."[5] While working with SunTrust Banks, they created the OnUp Movement, a campaign assisting new/current participants to achieve financial confidence. As of October 2019, they have over 5 million participants in this movement.[6]

The NYC office’s first movement campaign was for New York-based Sabra.[7]

In 2005, retailer Old Navy picked StrawberryFrog for its back-to-school campaign; the agency won a $150 million global Heineken assignment to run in 154 countries; and it was a finalist in BMW's hunt for a new agency to handle the Mini.[1] In 2009 the company won Procter & Gamble's global digital account for Pampers.[8] In 2016, it produced a Super Bowl TV commercial for SunTrust Banks,[4] and launched a campaign for European Wax Center.[2] In 2019, they launched another campaign for LifeBridge Health called the Care Bravely Movement.[9]

Other clients have included Frito-Lay, Google, Credit Suisse, Mitsubishi, Morgan Stanley, Emirates Airlines, Stacy's Pita Chips, Jim Beam and LG Electronics.[2]

Adweek described StrawberryFrog as part of a trend toward independent agencies where "big global clients don't need big global agencies any more".[1] This trend is reflected by the growth of non-traditional agencies in other markets such as Canadian business TAXI and SMART in Australia and has been referred to as "a revolution in the ad world".[10]

• StrawberryFrog website
• Article on StrawberryFrog Amsterdam headquarters