StyleHaul

StyleHaul was a marketing services, media, and technology company which gained recognition as an early pioneer of branded content and native advertising on digital platforms.[1] The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.[2]

StyleHaul, Inc.
IndustryMarketing
FounderStephanie Horbaczewski
HeadquartersLos Angeles, CA
Number of locations
Los Angeles, New York, Chicago, London, Singapore
Services
ParentRTL Group

StyleHaul was known for its large-scale influencer and paid media campaigns for major beauty brands and retailers, such as Sephora, Maybelline, and Walgreens,[1] as well as for its high-profile talent network, which has included creators like Zoella,[3] Ashley Tisdale,[4] and Joey Graceffa.[5]

In 2019, StyleHaul shuttered operations, which coincided with the arrest & guilty plea of Dennis Blieden, 29, a former StyleHaul executive & professional poker player who embezzled $22 million from the company to pay his poker debts, personal debts and bad investments in cryptocurrencies.[6]

References
  1. Moore, Kristina. "Designer Spotlight: StyleHaul Builds Style YouTubers' Careers". Forbes. Retrieved 2019-03-24.
  2. Mance, Henry (3 November 2014). "https://www.ft.com/content/28eae48a-632a-11e4-8a63-00144feabdc0". Financial Times. External link in |title= (help)
  3. O'Connor, Clare. "Forbes Top Influencers: How Zoe 'Zoella' Sugg Makes Millions From YouTube Beauty Tutorials". Forbes. Retrieved 2019-03-24.
  4. "Ashley Tisdale Signs with StyleHaul for Her YouTube Channel". Variety. Retrieved 24 May 2017.
  5. joshuajcohen (2013-12-20). "YouTube Star Joey Graceffa Joins StyleHaul". Tubefilter. Retrieved 2019-03-24.
  6. "Former executive at influencer marketing firm StyleHaul accused of embezzling millions to play poker". Retrieved 2019-11-25.


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