Subscribed (book)

Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It is a 2018 business strategy book about the subscription economy written by Tien Tzuo with Gabe Weisert.

Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It
AuthorTien Tzuo and Gabe Weisert
CountryUnited States
LanguageEnglish
GenreNon-fiction
PublisherPortfolio
Publication date
June 5, 2018
Media typePrint
Pages256 pp.
ISBN978-0525536468

Overview

Tzuo, the co-founder and CEO of Zuora, an enterprise software company that creates and provides subscription management software for businesses, writes that the world is moving from product-based to service-based business as customers increasingly prefer access over ownership.[1][2] Tzuo writes that subscription models require constant adaptation to customers needs to retain those customers, and those that do not adapt will go out of business.[1]

The book has two sections, the first covering the origin and growth of the subscription business model, and the second section going into detail on how to succeed with a subscription model.[3] It includes case studies of traditional businesses, such as the guitar company Fender or the manufacturer Caterpillar, that have found success offering subscription access to their products and services.[1][4]

Publication

The book was published by Portfolio/Penguin Random House on June 5, 2018.[5] It spent one week on the USA Today Bestsellers list[6] and one week on the Los Angeles Times Hardcover Nonfiction Bestsellers list.[7]

See also

References
  1. Delves Broughton, Philip (17 July 2018). "'Subscribed' Review: For a Flat Monthly Fee". Wall Street Journal. Retrieved 13 December 2018.
  2. Morris, Robert (18 June 2018). "Book Review: 'Subscribed: Why the Subscription Model Will Be Your Company's Future — and What to Do About It' by Tien Tzuo with Gabe Weisert". San Francisco Review of Books. Retrieved 13 December 2018.
  3. Wilhelm, Alex (25 June 2018). "Book Review: Subscribed By Zuora Founder Tien Tzuo". Crunchbase News. Retrieved 13 December 2018.
  4. Taulli, Tom (29 May 2018). "Why Your Company Needs To Go All-In On The Subscription Model". Forbes. Retrieved 13 December 2018.
  5. Haden, Jeff (18 May 2018). "5 Great New Business Books to Read This Summer". Inc. Retrieved 13 December 2018.
  6. "USA TODAY BEST-SELLING BOOKS". USA Today. Retrieved 13 December 2018.
  7. "June 24, 2018: Hardcover Nonfiction". Los Angeles Times. Retrieved 13 December 2018.
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