SumOfUs

SumOfUs is a global non-profit advocacy organization and online community that campaigns to hold corporations accountable on issues such as climate change, workers' rights, discrimination, human rights, animal rights, corruption, and corporate power grab.[1]

SumOfUs
Founded2011
TypeNGO 501(c)(4)
FocusAdvocacy
Area served
Worldwide
MethodOnline campaigning
Key people
Websitewww.sumofus.org

Founding

Australian-American activist Taren Stinebrickner-Kauffman is the founder of SumOfUs and was its executive director from 2011 to 2016. In November 2016, Hannah Lownsbrough became the new executive director of SumOfUs.

History

SumOfUs was launched in 2011 with campaigns targeting Google's links to the US Chamber of Commerce,[2] a campaign to thank Starbucks for supporting same-sex marriage in the United States,[3] and calling on Apple to force its suppliers to treat their workers more ethically.[4]

The organization says that since its launch, it has expanded to have five million members.[5][6]

SumOfUs has staff in the UK, Canada, Germany, France, Lithuania, Colombia and the Netherlands.

Notable campaigns

In December 2013, after a week of pressure from SumOfUs members, Zara and major UK retailers Topshop and Asos committed to stop selling Angora from rabbits that were plucked live for their fur.

In February 2014, SumOfUs demanded in a petition that "the cereal maker [Kellogg's] get tough with Wilmar or end its supply and distribution joint venture with the company".[7] Kellogg's subsequently committed to buy only sustainably sourced palm oil.

In 2015, SumOfUs helped to push airline companies such as Delta to stop shipping hunting trophies,[8] lobbied Canadian officials to charge Nestle responsible water rates for drawing water from public lands,[9] and helped get Standard Chartered Bank to cancel its financing of Adani's giant Australian coal mine.[10]

Methodology

SumOfUs uses digital technology to organize and communicate globally, connecting consumers, workers and investors from around the world.[5]

One of SumOfUs' primary functions is to amplify other corporate accountability organizations' campaigns by launching rapid-response campaigns.

The online campaigning NGO operates using lean start-up methodology, by adapting the "minimum viable product"[11] model to the online campaigning field. SumOfUs mirrors corporations' global perspective and power base – and transcends national boundaries to take advantage of transnational companies' vulnerabilities.[11]

Financial contributors

SumOfUs is a registered 501(c)(4) social welfare nonprofit. Around 85% of SumOfUs funds come from small donations from its members.[10] SumOfUs publishes the source of revenues every year on its web site.[12] According to the Form 990 SumOfUs filed for 2016, $631,515 was contributed by a single anonymous person.[13] According to the Form 990 SumOfUs filed for 2015, $595,000 was contributed by two anonymous donors.[14]

See also

References
  1. "After pressure from global corporate watchdog SumOfUs, Wilmar adopts industry-leading anti-deforestation policies". Voqal.org. 2014-02-28. Retrieved 2016-03-03.
  2. "Google needs to quit the US Chamber of Commerce". Googlequitthechamber.org. Archived from the original on 2011-11-30. Retrieved 2016-03-03.
  3. SumOfUs. "Thank Starbucks for standing up for gay rights". SumOfUs. Archived from the original on 2012-03-22. Retrieved 2016-03-03.
  4. SumOfUs (2012-04-28). "April 2012 Campaigns Update". SumOfUs. Archived from the original on 2012-05-07. Retrieved 2016-03-03.
  5. King, Alex (2014-08-27). "Sum of Us - Five Million Strong". Huck Magazine. Archived from the original on 2014-09-02. Retrieved 2016-03-03.
  6. "5M SumOfUs". Fivemillion.sumofus.org. Retrieved 2016-03-03.
  7. Stanford, Duane D. (February 14, 2014). "Kellogg to Stop Buying Deforested Palm Oil Amid Pressure". Bloomberg. Retrieved 18 February 2017.
  8. Graham, Adam H. (August 3, 2015). "After Killing of Cecil the Lion, Delta Joins Airline Ban on Game Trophies". The New York Times. Retrieved 21 March 2016.
  9. Fumano, Dan (November 16, 2015). "B.C. government criticized for water-rates 'flip-flop'". The Province. Archived from the original on November 17, 2015.
  10. Liacas, Tom. "How online activist groups are raising millions to keep corporations in line". Mashable. Retrieved 2019-07-05.
  11. Tsukayama, Hayley (January 8, 2014). "SumOfUs: Online petition site passes 2.5 million members". The Washington Post. Retrieved 18 February 2017.
  12. SumOfUs (2015-10-07). "Frequently Asked Questions". SumOfUs. Archived from the original on 2015-01-20. Retrieved 2016-03-03.
  13. SumOfUs (2017-10-31). "Funding" (PDF). SumOfUs. Retrieved 2017-10-31.
  14. SumOfUs (2016-11-03). "Funding" (PDF). SumOfUs. Retrieved 2016-11-03.
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