Superunie

Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch wholesale purchasing cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas (including brand licensing franchises). In total Superunie supplies about 1800 stores. Superunie has a Dutch marketshare of about 30%.[1][2]

C.I.V. Superunie B.A.
TypeCo-operative wholesale society
HeadquartersSuperunie
Industrieweg 22-b
4153 BW Beesd
Websitewww.superunie.nl

Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.[3]

Members

(as of June 2020)

  • Boni - 44 stores
  • MCD - 29 stores
  • Coop - 314 stores
  • Deen - 82 stores
  • DetailResult which includes:
    • DekaMarkt - 81 stores
    • Dirk - 123 stores (merge of Dirk van den Broek, Bas van der Heijden and Digros)
  • Hoogvliet - 51 stores
  • Jan Linders Supermarkten - 61 stores
  • Nettorama - 32 stores
  • Picnic - Online store
  • Poiesz - 69 stores
  • Sperwer Groep which includes:
  • Sligro Food Group (Wholesale)
  • Vomar - 69 stores

Former members
  • Agrimarkt - 5 stores (taken over by Jumbo)
  • Jumbo - 283 stores
  • Golff (taken over by Spar, Poiesz and EMTÉ)
  • Sanders (taken over by EMTÉ and Sligro)
  • EMTÉ (member 1986-2019, taken over by Jumbo and Coop)

Brands

Superunie offers several housebrands to its members:

  • G'woon (Boni, Deen, Hoogvliet, Jan Linders, Coop, MCD Supermarkten and Vomar);
  • Plus (PLUS);
  • 1 de Beste (Dirk and DekaMarkt);
  • Spar (Spar).

Members have the following Superunie brands in their stores:

  • First Choice Cola (cola)
  • Bonbébé (babyfood)
  • TopVit (dairy product)
  • Melkan (dairy product)
  • Bumblies (babycare)
  • Vismarine (fish)
  • Daily Chef (instant meal)
  • Schuttersbier (beer)
  • Bon Appetit (nuts, cheeses, salades)
  • Bakkers Weelde (cake)
  • Derlon (cosmetics)

References
  1. distrifood.nl Archived 2012-05-11 at the Wayback Machine, reviewed on 2012-03-06.
  2. Inkoopkracht Superunie groter dan die van Ahold, De Volkskrant, 1997-01-11.
  3. Press release, European Marketing Distribution, 2010-11-01.
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