Surf Excel
Surf Excel is a Unilever brand that is currently marketed as the counterpart brand of OMO detergent in the India, Pakistan, Bangladesh and Sri Lanka markets.
 | |
| Product type | Laundry detergent |
|---|---|
| Owner | Unilever |
| Introduced | 1996 |
| Related brands | OMO, Breeze, Skip |
| Markets | India, Pakistan, Bangladesh, Sri Lanka, |
History
The Surf brand was the first detergent powder introduced in Pakistan (1948) and India (1959). Initially, Surf was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf underwent various changes in its brand communication and was replaced by Surf Excel in 1996.
External links
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.