Swarovski Optik

Swarovski Optik is a division of the Swarovski group of companies, manufacturing optical instruments. Its headquarters are located in Absam, Tyrol, Austria.

Swarovski Optik
TypePrivate
IndustryOptical engineering
Founded1949
HeadquartersAbsam, Austria
Productsbinoculars, spotting scopes, rifle scopes
Revenue €119 million euro (2014)[1]
Number of employees
> 800
Websitewww.swarovskioptik.com

History

Wilhelm Swarovski began producing binoculars in 1935, and this business expanded during World War II. The modern company developed from the Swarovski binocular production factory, and was established as a separate optical company in 1949.[2] During World War II, Swarovski created rifle scopes that were used on the German Mannlicher M1895 and Karabiner 98k rifles.

Swarovski CL 8x25 binoculars
  • 1935 First Swarovski binoculars, which was a 6x30
  • 1949 Formation of Swarovski Optik
  • 1959 First Swarovski Optik rifle scope (4x32)
  • 1967 First Swarovski Optik extendable spotting scope (30x75)
  • 1974 Kahles was purchased by Swarovski Optik[3]
  • 1977 Kahles became a branch of Swarovski Optik[3]
  • 1989 Kahles Limited again became an independent company within the Swarovski group[3]
  • 1991 First AT 80 telescope
  • 1993 First hunting rifle scope with reticle illumination
  • 1995 First rifle scope with integrated laser range finder
  • 1999 First binoculars with wrap-around grip, named EL
  • 2007 First Swarovski rifle scope with 6x zoom
  • 2016 First Swarovski rifle scope with 8x zoom[4]
  • 2017 Kahles was again brought into the Swarovski advertising and sales programs[3]

Overview

It specialises in the development and manufacturing of long-range optical instruments in the premium segment of the market, including binoculars, telescopes (spotting scopes), rifle scopes, range finders and night sight devices.

The turnover in 2010 was 94 million euros (2009: 87 million euros) and 158.7 million euros in 2019,[5] 90% of which represented exports. The company employs about 980 people.[6]

Swarovski Optik is part of the Swarovski group. Swarovski Optik holds a royal warrant of appointment to Queen Elizabeth II, granted in 2009.[7][8]

Product Range

Swarovski Optik produces the following series of products.

Binoculars

Spotting scopes

Rifle scopes
  • Z3 (American market only)
  • Z5 (American market only)
  • Z5i [20]
  • X5i
  • Z6i [21]
  • Z8i [22]
  • Ds [23]

References
  1. "Figures, Data, Facts". Swarovski Optik. Retrieved 2015-10-11.
  2. "History Corporate website". swarovskioptik.com. Archived from the original on 2011-05-25. Retrieved 2009-11-03.
  3. SHOT Show 40th Anniversary Blast from the Past: Swarovski
  4. New Swarovski Z8i riflescopes -The Firearm Blog
  5. https://www.swarovskioptik.com/us/en/birding/about-us/quality-and-innovation/facts-and-figures
  6. . Swarovskioptik.com, corporate website. 2020 data facts https://www.swarovskioptik.com/us/en/birding/about-us/quality-and-innovation/facts-and-figures, data facts Check |url= value (help). Retrieved 2021-01-27. Missing or empty |title= (help)
  7. "Royal Warrant holders". Royalwarrant.org. Retrieved 2014-03-10.
  8. "Rifle Scope Guide". Wednesday, 13 March 2019
  9. Swarovski habicht binoculars review with some history
  10. Swarovski CL binoculars overview
  11. Swarovski CL Nomad binoculars
  12. Swarovski SLC binoculars video overview
  13. Swarovski EL O-range presentation
  14. Swarovski NL Pure announcement
  15. Swarovski STR presented and explained
  16. Swarovski ATX Interior presentation
  17. Swarovski BTX article
  18. Swarovski ST vista article
  19. Swarovski ST official webpage
  20. Swarovski Z5i overview
  21. Swarovski Z6i 2.5-15x56 video review
  22. Swarovski Z8i press conference
  23. Swarovski Ds overview

Swarovski BTX 95mm review

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