THEO (fashion brand)

THEO develops three main areas of products created:

1. ironic - feminine ironically plus bright colors;
2. straight - concise, based on the male silhouette images with elements of deconstruction;
3. eccentric - intriguing and bold images for the evening.

First appearance of the brand on Ukrainian fashion stage with FW15/16 collection was marked by "NOWFASHION"[7] and received positive feedback from Tony Glenville and Hillary Alexander who visited the show. The lacquer jacket from the debut collection was worn by Nadja Auermann for VOGUE cover story. Flower like white wrap dress by Theo Dekan worn by Alina Baikova was used for MBKFD (Ukraine's biannual international fashion week) promo campaign. Having started the press portfolio with star names, the brand keeps the pace creating four full collections a year and initiates art projects in collaboration with artists from all fields ("Song Book" and "THEObsession")

- 2014 - Theo Dekan and Oksana Denis launch the brand.
- 28 March 2015 – a debut Fall-Winter 2015/16 collection at Mercedes-Benz Fashion Days is presented[8]
- March 2015 - THEO launches an art project “THE SONG BOOK” in collaboration with Olga Yanul, a stylist and creative director, model - Zen @ModelWerk, photographer - Arcin Sagdic.
- March 2015 - first appearance in glance media: Nadja Auermann wearing THEO debut collection lacquer jacket for VOGUE cover story.[9]
- April 2015 – THEO showroom opening takes place in Kyiv with a guest of honor - Karina Dobrotvorskaya, President and Editorial Director, Brand Development, of Condé Nast International.[10]
- July 2015 – Mercedes-Benz S/S 16 advertising campaign shooting with THEO white dress on Alina Baikova[11]
- 5 September 2015 – S/S 16 collection presentation at Mercedes-Benz Fashion Days in Kyiv and on VOGUE.com[12]
- September 2015 – Theo Dekan appears for a VOGUE article devoted to his change of profession.
- October 2015 – Kirsten Owen performs in THEO debut collection pants for VOGUE Ukraine.
- December 2015 - launch of THEO e-commerce project.[13]
- January 2016 – VOGUE TALENTS (Italy) shooting with Alina Baikova.[14]
- January 2016 – THEO pre-fall 2016 presentation at More Dash showroom in Paris.[15]
- February 2016 – THEO presents fall-winter 2016/17 collection on main runway of MBKFD and gets on pages of VOGUE.ua, VOGUE.com,[16] VOGUE.it, VOGUE.ru,[17] l'officiel-online.ua[18] and other fashion media.[19]
- May 2016 - THEObsession[20] ART project by THEO brand unites artists from all fields and locations. Launch of the capsule collection of T-shirts by Theo Dekan in frames of the project.[21]
- June 2016 - Carmen Cass appears in VOGUE.ua editorial wearing THEO golden harness from FW'17 collection.
- July 2016 - presentation of Cruise 2017 collection on VOGUE.ua.[22]
- September 2016 - presentation of THEO Spring-Summer 2017 collection on the main catwalk of Mercedes-Benz Fashion Week Kyiv. The collection appears on VOGUE Runway,[23] VOGUE Ukraine, VOGUE Italia (twice[24][25]), Vogue Russia,[26] L'Officiel Ukraine.[27]
- September 2016 - THEO presents its collections at la Rinascente Milano department store.[28]
- September 2016 - a part of "THEObsession" ART project - new chapter of ART book called "Mayka" with Mayka Merino as a talent is presented on VOGUE Ukraine.[29]
- September 2016 - presentation of Spring-Summer 2017 at Pitti Super 8[30] during Milano Fashion Week and at IMONI Showroom Paris[31] during Paris Fashion Week.

"SONG BOOK", presented on VOGUE Ukraine
"THEObsession", presented on VOGUE Ukraine