Tammy Brook

Tammy Brook is an American businesswoman, founder and CEO of FYI Brand Group.[1]

Tammy Brook, FYI Group

Personal life

Tammy Brook grew up in Brentwood, California.[2] Her father is Itzhak Brook, Adjunct Professor of Pediatrics and Medicine at Georgetown University School of Medicine, and her brother is filmmaker Yoni Brook.[3]

Career

Brook started her career as a music executive at Empire Management.[4] She founded FYI Brand Communications in 2001 as a full-service public relations and brand marketing agency. In 2018, FYI Brand Group relaunched with 5 new divisions:[5] brand management and partnerships, publicity, original narrative content, experiential marketing and social impact.[6] FYI Brand Group has offices in New York and Los Angeles,[1] and has represented Apple Music, Adidas, MTV,[7] Jhené Aiko, DJ Khaled, Travis Scott, French Montana, Pusha T, Steve Aoki, Russell Westbrook,[8] Odell Beckham Jr., and others.[2][4]

In 2017, Brook worked with artist French Montana to build the Suubi Health Center hospital in Uganda with Global Citizen.[7][9]

Brook was named to Variety's Power of Women Impact List in 2018.[10]

In 2019, when 21 Savage was detained by ICE,[11] Brook created the #Free21Savage human rights coalition that helped him get out of deportation.[12] FYI Group won the Social Good Creator Award at The 9th Annual Streamy Awards for 21 Savage's literacy campaign.[13] In 2020, FYI Brand Group and 21 Savage expanded the program due to an increased sense of urgency due to the COVID-19 pandemic.[14]

In 2020, FYI launched a webinar series titled "Navigating Fashion in the COVID-19 Digital Age" curated by Tammy Brook.[15]

References
  1. "Tammy Brook's Women's History Month Interview". Vibe. 2015-03-21. Retrieved 2019-12-12.
  2. Behnam, Nicole (2019-03-01). "Tammy Brook: The Brand Strategist Who Makes A Social Impact in Hollywood". Jewish Journal. Retrieved 2019-12-12.
  3. "Shabbat Is for Everyone and Here Is Why - Thrive Global". thriveglobal.com. Retrieved 2019-12-12.
  4. "Tammy Brook Carves Out Career Roadmaps for Clients like Pusha T and Travis Scott". Coveteur. 2018-05-15. Retrieved 2019-12-12.
  5. Pearl, Diana (6 September 2018). "FYI Brand Communications Becomes FYI Brand Group, Creating 5 New Divisions in Relaunch". www.adweek.com. Retrieved 2019-12-12.
  6. "FYI Brand Group Launches Social Impact Division". Variety. 2019-05-23. Retrieved 2020-06-23.
  7. Hissong, Samantha (2020-05-12). "At Work With Tammy Brook, Who Builds Artists Into Fashion Icons, Philanthropists, and Entrepreneurs". Rolling Stone. Retrieved 2020-05-12.
  8. Sadick, Sydney (2017-12-20). "Tammy Brook Breaks Down Her Mission to Break the Internet". Daily Front Row. Retrieved 2019-12-12.
  9. "DJ Khaled, French Montana and Steve Aoki Had Impressive Summers. Here's How FYI's Tammy Brook Helped Them Do It". Billboard. Retrieved 2019-12-12.
  10. "Variety's 2018 Women's Impact Report". Variety. 2018-10-09. Retrieved 2019-12-12.
  11. Nick Valencia; Eric Levenson. "Rapper 21 Savage released from ICE detention but could still be deported". CNN. Retrieved 2019-12-30.
  12. Greenburg, Zack O'Malley. "Freeing 21 Savage: Inside The Effort That Got A Rapper Released From ICE Detention". Forbes. Retrieved 2019-12-12.
  13. "2019 Streamys Social Good Awards". The Streamy Awards. Retrieved 2020-01-28.
  14. "FYI Brand Group Teams Up With 21 Savage, barrettSF, Chime and EverFi to Promote Financial Literacy Program". adweek.it. Retrieved 2020-11-24.
  15. "FYI Brand Group Launching New Webinar Series". Variety. 2020-04-27. Retrieved 2020-05-12.
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