Tati Westbrook

Tatiana Aleksandra Westbrook (née Krievins, born February 14, 1982), is an American internet personality, YouTuber, businesswoman and makeup artist.[2][3]

Tati Westbrook
Born
Tatiana Aleksandra Krievins

(1982-02-14) February 14, 1982[1]
Seattle, Washington, U.S.
NationalityAmerican
Other namesGlamLifeGuru
Occupation
  • Makeup artist
  • Internet celebrity
  • YouTuber
Years active2010–present
Spouse(s)
James Westbrook
​
(m. 2017)​
YouTube information
Channel
Subscribers9 million
Total views1.4 billion
100,000 subscribers 2013
1,000,000 subscribers 2016
Updated: January 5, 2021
Website

Career

YouTube

Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010.[4] When she started, she knew little about cameras and editing. "At first, when I sat down to edit, it would be a twelve-hour process," she recalled in 2015, "Beauty tutorials still take a long time, but I've been able to get this down to three hours."[5]

According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community."[6] She reached the one-million subscriber milestone in early 2016.[7]

Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials.[8] On October 25, 2019, she launched a cosmetic line named Tati Beauty, with her first product being a textured neutrals eye shadow palette.[9]

Halo Beauty

In February 2018, Westbrook founded and launched her own company, Halo Beauty Inc.,[10] which sells vitamin supplements.[11][12] Westbrook makes an estimated $1.3 million a year from YouTube and her company.[13]

Controversies

James Charles

On April 22, 2019, Westbrook posted an Instagram story in which she discussed feeling betrayed by the beauty community. A few hours prior to her post, fellow beauty YouTuber James Charles posted an advertisement for SugarBearHair, a competitor to Westbrook's company Halo Beauty. On May 10, 2019, Westbrook posted a YouTube video titled BYE SISTER... in which she claimed the feud between her and Charles was not only about advertising but also about her history with Charles and allegations that he preyed on heterosexual men. She gained more than four million subscribers in a week as a result of the video, and Charles lost more than three million subscribers in four days. She reached a peak following of over 10.6 million subscribers.[6][14][15] Charles responded to the claims on May 18 with a video titled No More Lies in which he shared his side of the story. Westbrook subsequently lost over a million subscribers, as well as eligibility for YouTube's Diamond Creator Award.[16]

On June 30, 2020, Westbrook posted a video on her YouTube channel titled Breaking My Silence..., detailing the events that led up to, and occurred after her BYE SISTER... video, in which she claimed Shane Dawson and Jeffree Star manipulated her into making the video against Charles.[17]

Halo Beauty Lawsuit

Since October 20, 2020, Westbrook and her husband, James, are being sued by former business partner and co-founder of Halo Beauty, Clark Swanson, for breach of contract, gross negligence and fraudulent inducement as it relates to Tati's vitamin line, Halo Beauty.[18]

Personal life

Tati is of Latvian ancestry.[19] In 2017, she married James Westbrook, who regularly appears in her YouTube videos. Through this marriage, she has a stepson named Taylor who also occasionally appears in her videos.[20]

References
  1. "TAG - Get To Know Me". Tati Westbrook. June 22, 2012.
  2. "Beauty: Tati Westbook". Create + Cultivate. January 23, 2017. Retrieved May 18, 2019.
  3. "Talking with Trendsetters: Tati Westbrook, GlamLifeGuru". EContent Magazine. May 4, 2016. Retrieved May 18, 2019.
  4. "The Tati Westbrook and James Charles YouTuber feud: Everything you need to know". Hello!. May 14, 2019. Retrieved May 15, 2019.
  5. Craig, David; Cunningham, Stuart (February 26, 2019). Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley. New York, NY: New York University Press. pp. 80–81. ISBN 978-1479846894.
  6. Lunning, Just (May 12, 2019). "YouTuber James Charles Loses 2 Million Subscribers Following Tati Westbrook Feud". Newsweek. Retrieved May 12, 2019.
  7. Gutelle, Sam (February 3, 2016). "YouTube Millionaires: For The GlamLifeGuru, "Authenticity Is Key"". Tubefilter. Retrieved May 27, 2019.
  8. Abad-Santos, Alex (May 16, 2019). "James Charles Dickinson, Tati Westbrook, and the feud that's ripping apart YouTube's beauty community". Vox (website). Retrieved May 16, 2019.
  9. http://www.youtube.com/2019/10/16/tati westbrook video titled "I've been keeping a secret"
  10. Simmons, Shea. "Tati Westbrook's Beauty Line Is Officially Coming & The Announcement Has Fans Shook". Bustle. Retrieved May 16, 2019.
  11. madelineorr (May 14, 2019). "YouTube Beauty Influencer World Erupts Over Gummy Vitamins Scandal". The Federalist. Retrieved May 15, 2019.
  12. "Shop". Halo Beauty Inc. Retrieved May 15, 2019.
  13. Schocket, Ryan. "Who Is Tati Westbrook? A Brief Explainer Of The YouTuber Who Exposed James Charles". BuzzFeed. Retrieved May 15, 2019.
  14. "The James Charles vs Tati Westbrook feud proves it: YouTube influencers no longer hold all the power". The Independent. May 14, 2019. Retrieved May 15, 2019.
  15. Bennett, Connor (May 11, 2019). "James Charles responds to Tati YouTube drama as he loses over 1 million subs". Dexerto.com. Retrieved May 11, 2019.
  16. James Charles (May 18, 2019), No More Lies, retrieved July 13, 2019
  17. Andrews, Travis. "Shane Dawson will not be able to make money on YouTube, after his apology for offensive content". The Washington Post. The Washington Post. Retrieved July 1, 2020.
  18. "YouTuber Tati Westbrook Is Accused of Fraud in Lawsuit Filed By Her Business Partner". E! Online. October 31, 2020. Retrieved December 12, 2020.
  19. @GlamLifeGuru (June 12, 2018). "Yes! Parents met at a Latvian dance" (Tweet) – via Twitter.
  20. "Who is Tati Westbrook? The James Charles drama explained". Evening Standard. May 14, 2019. Retrieved May 15, 2019.
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