TechWeek (magazine)

TechWeek was a bi-weekly technology magazine owned by Metro States Media, a company headquartered in Sunnyvale, California.[1] It had a controlled circulation of about 100,000. Its audience was people in the Silicon Valley who were interested in technology. It regularly featured a comic strip by Rudy Park.[2]

For other uses, see TechWeek (disambiguation).

History

The magazine began in 1998. Tim Graham, the editor-in-chief, said that the magazine created a large following in its reader base but never managed to establish the same connection with our advertisers"[3]

On November 27, 2000, the magazine published its final issue and announced that publication was ceasing.[3] Graham said that several factors, including the migration of advertising to the internet, the failure to invest enough funds in advertising, and "bad timing" caused it to close.[2] The magazine used technologically advanced advertising methods funded with $4 million, but did not make money from them.[2]

References
  1. "Company Information." TechWeek. February 20, 1999. Retrieved on April 20, 2012. "Metro States Media, Inc., 1156 Aster Ave, Suite B, Sunnyvale, CA 94086"
  2. Gallivan, Joseph. "TECHWEEK LATEST SITE TO JOIN THE ROLLS OF E-FAILURES." The New York Post. November 29, 2000. Retrieved on April 20, 2012.
  3. "TECHWEEK MAGAZINE PUBLISHES LAST ISSUE." San Jose Mercury News. December 6, 2000. 1C Business. Retrieved on April 21, 2012.


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