The Cult of Sincerity
The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn, New York.[1] It was released in its entirety on YouTube on April 8, 2008, making it the first time that YouTube had partnered with filmmakers for a film premiere.[2] The film was later released as a digital download, with some of the proceeds going to the charity Fount of Mercy.[2]
| The Cult of Sincerity | |
|---|---|
| Directed by | Adam Browne Brendan Choisnet |
| Produced by | Brendan Choisnet Daniel Nayeri |
| Written by | Daniel Nayeri |
| Starring | Mercer Boffey |
| Cinematography | Adam Browne |
| Edited by | Adam Browne |
| Distributed by | YouTube Amazon Video on Demand |
Release date |
|
Running time | 92 minutes |
| Country | United States |
| Language | English |
Production
The filmmakers collaborated with Amie Street, a digital music site for indie musicians, to help pay for the production.[2]
Plot
When his mother informs Joseph that she's divorcing his father Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan he quickly realizes that it is not very easy changing the world.[3]
References
- Magill, R. Jay (2012-07-16). Sincerity: How a moral ideal born five hundred years ago inspired religious wars, modern art, hipster chic, and the curious notion that we all have something to say (no matter how dull). W. W. Norton & Company. ISBN 9780393084191.
- Martin, Christina (March 27, 2008). "YouTube makes history with The Cult of Sincerity". Paste Magazine. Retrieved 2016-12-20.
- MUBI