The FAB Awards
Established in 1998, The FAB Awards is an international awards programme focused on food and beverage brands.[1]
Some of the brands that have won the FAB Award include McDonald's, Coca-Cola, Skittles, James Ready Beer, Heineken and Arla Foods.
Agencies that have previously won the FAB plate include BBDO, JWT, Leo Burnett, DDB, McCann Erickson, Razorfish, TBWA, Ogilvy & Mather, Lewis Moberly, Design Bridge, Pearlfisher, Landor, Turner Duckworth and Williams Murray Hamm.
Categories
Here are the various categories an entrant can submit their work into:[2]
|
1. RETAILERS
2. HEALTH FOODS
3. DAIRY PRODUCTS
4. BAKING FOODS & COOKING INGREDIENTS
5. SUSTAINABLE
|
6. PET FOODS 7. CONFECTIONERY & SNACKS
8. SAVOURY FOODS
9. ALCOHOLIC DRINKS
10. NON-ALCOHOLIC DRINKS
11. SPECIAL
12. ETHICAL
13. PHOTOGRAPHY 14. SPONSORSHIP & IDENTS 15. CHARITABLE CAUSES
|
TYPE OF MEDIA / DESIGN
- Ambient Media
- Best Use Of Media (including Innovation, Creative Use, Effectiveness, Content or Bravery)
- Best Use of Technology (including AI, AR, VR, IoT, Connected Devices. etc.)
- Branded Content & Entertainment
- Branded Utility
- Brand Identity
- Brand Redesign
- Collateral & POS / POP
- Concept (Design & Packaging)
- Direct
- Experiential
- Guerilla Marketing
- Integrated Campaigns
- Influencer Marketing
- Interiors / Retail Environment
- Logo
- Mobile Marketing / Advertising Campaigns
- Mobile Apps & Sites
- Online Advertising & Online Marketing
- Packaging Design
- Poster / Outdoor / OOH
- Press & Print
- Radio
- Sales Promotion
- Shopper Marketing
- Social Media / Social Business
- TV & Cinema Advertising
- User Generated Content
- Virals
Judging
Judging takes place by international juries in London and usually takes three weeks. All nominated entrants are notified shortly after the judging. The winners are announced only at the awards ceremony.
Previous judges
The following are some of the Judges that have judged The FAB Awards over the past 21 years, since :[3]
|
|
Awards
The Hurlingham Club in London has hosted the FAB Awards ceremony for all 21 years of its existence.
The ceremony, which usually takes place in May, is a formal black tie event that includes dinner and drinks. It is attended by nominees, industry personalities, past judges and other select invitees.
The ceremony showcases all the nominated work and hands out the awards to the respective winners. From 2016 onwards all nominees were awarded a Silver Awards.
There are two types of awards to be won on the night:
FAB Award
This is equivalent to a 'Gold' in other major award ceremonies. There can be multiple FABs across a single category.
FABulous Award
These are the grand winners on the night and are awarded over a family of categories, such as, Traditional Advertising (TV, Press, Posters, etc.) or Digital Advertising (Online, Website, Social Media, Viral, etc.)
A project must have won a FAB Award on the night to be considered for a FABulous Award.
FAB Brand of the Year
Introduced in 2013, this award is handed out to the brand that fares the best in the judging session. This includes the number of nominations, FAB and FABulous Awards it wins. This is also the only award that is announced before the actual awards ceremony. In 2015 and 2016, this award was sponsored by Google UK,[4] with YouTube sponsoring it in 2017 and 2018.
Previous winners
| Year | Brand |
|---|---|
| 2018 | Mars, Incorporated |
| 2017 | McDonald's |
| 2016 | Mars, Incorporated |
| 2015 | Mars, Incorporated |
| 2014 | Kit Kat |
| 2013 | McDonald's |
FAB Agency of the Year
Similar to the Brand of the Year Award, this award is given to the agency that performed the best during the judging session. The award was introduced for the first time in 2000. This award was also sponsored by Google UK in 2015 and 2016,[4] with YouTube sponsoring it in 2017 and 2018.
Points are handed out for nominations, FAB Awards and FABulous Awards. The agency that amasses the most points is named Agency of the Year.
Previous winners
The following are the agencies that have won the Agency of the Year Award:[5]
| Year | Agency |
|---|---|
| 2018 | BBDO New York |
| 2017 | BBDO New York |
| 2016 | AMV BBDO London |
| 2015 | AMV BBDO London |
| 2014 | AMV BBDO London |
| 2013 | JWT London |
| 2012 | BBDO Toronto |
| 2011 | AMV BBDO London |
| 2010 | BBDO New York |
| 2009 | Williams Murray Hamm, London |
| 2008 | Turner Duckworth London & San Francisco |
| 2007 | AMV BBDO London |
| 2006 | AMV BBDO London |
| 2005 | BBDO New York |
| 2004 | CHI Advertising, London |
| 2003 | JWT London |
| 2002 | Leo Burnett Worldwide |
| 2001 | Adam&Eve DDB London |
| 2000 | JWT New York |
FAB Design Agency of the Year
Similar to the Agency of the Year Award, this award is given to the design house that performed the best during the judging session. The award was introduced for the first time in 2016.
Points are handed out for nominations, FAB Awards and FABulous Awards. The agency that amasses the most points is named Design Agency of the Year.
Previous winners
The following are the design houses that have won the Design Agency of the Year Award:[6]
| Year | Agency |
|---|---|
| 2018 | Design Bridge & Turner Duckworth |
| 2017 | Jones Knowles Ritchie |
| 2016 | Horse |
FAB Food Fight
In 2013, The FAB Awards along with WCRS published seven print ads to promote the 15th edition of the awards. That was the first time FAB ran an advertising campaign to promote the event.
The campaign is the brainchild or former FAB winner and WCRS creative Naz Nazli. Nazli came up with the idea while judging the awards in 2011.[7]
Full credits for the campaign:
- Agency: WCRS
- Copywriter: Naz Nazli & Rob Welch
- Art Director: Naz Nazli & Rob Welch
- Creative Director: Billy Faithfull
- Photographer: Andy Gallacher
- Post Production: Joanne Stubbs, Andy Gallacher & Tomek Drozdowski
- Design: Tomek Drozdowski, Stein Olsen , Felipe Faudez & Daniel Atkinson
- Stylist-Make Up: Bridget Lee
- Client: The FAB Awards
The full campaign can be seen here.
20 Years Young Campaign
To mark their 20th Anniversary, The FAB Awards unveiled a new campaign by Creative Directors, Naz Nazli and Alex Ball with the tag line: “20 Years Young”.
Photographed by Andy Gallacher, it features some of the leading personalities from the Marketing, Design and Advertising Industry, who have either picked up the FAB plate or have judged the programme during its 20-year history.
The likes of Mary Lewis, Rodanthi Senduka, Graham Shearsby, Rosie Arnold, Bjorn Stahl, Peter Ignazi, Russell Ramsey, Karen Welman, Garrick Hamm, Paul Brazier, Donald Gunn and Michael Conrad (to name a few) are showcased in their youthful splendour, highlighting FAB's continued support from the cream of the Marketing, Design and Advertising Industry.[8]
Full credits for the campaign:
- Creative Directors: Naz Nazli & Alex Ball
- Copywriter & Art Direction: Naz Nazli & Alex Ball
- Photographer: Andy Gallacher
- Post Production: Andy Gallacher & Joanne Stubbs
- Typography: Casa Hamid
The full campaign can be seen here.
References
- "The FAB Awards - What Is The FAB Awards". Retrieved 8 January 2017.
- "The FAB Awards - Categories & Media – Creative And Effectiveness". Retrieved 8 January 2017.
- "The FAB Awards - FAB Jury". Retrieved 8 January 2017.
- "Google UK to Sponsor Major Categories at The FAB Awards – Food & Beverage News". Retrieved 8 January 2017.
- "International Food and Beverage Creative Excellence Awards - FAB Awards 2013 Award Winners Showcase". Retrieved 8 January 2017.
- "International Food and Beverage Creative Excellence Awards - FAB Awards 2013 Award Winners Showcase". Retrieved 8 January 2017.
- "The FAB Food Fight – Leo Burnett". Retrieved 30 May 2013.
- "The FAB Awards: 20 Years Young Campaign – Little Black Book". Retrieved 30 October 2017.