The Hatchery (company)

The Hatchery, LLC is an American media production company, which was owned by American Greetings and Mandalay Entertainment, and located in Burbank, California.

The Hatchery, LLC
TypeProduction company
IndustryProduction
FoundedNovember 2003
FounderMargaret Loesch
Bruce Stein
Headquarters
Burbank, California
Key people
Dan Angel (CCO)
ParentMandalay Entertainment
American Greetings
Websitethehatcheryllc.com

In November 2003, Margaret Loesch and Bruce Stein formed Hatchery, with financing from Peter Guber and Paul Schaeffer of Mandalay Entertainment Group. [1] In December 2004, American Greetings Corporation purchased a major stake in the company, joining Mandalay in joint ownership.[2][3]

American Greetings thereafter licensed their characters (Care Bears and Strawberry Shortcake) in various filmed projects with Hatchery, which would market their products via American Greetings’ six hundred stores, and 35,000 greeting card retail locations.[4] The Hatchery produced two programs that aired on cable channel The Hub: R. L. Stine's The Haunting Hour and Dan Vs..

References
  1. Hofmeister, Sallie (November 12, 2003). "Former TV, Toy Execs Form New Company". Los Angeles Times. Retrieved 11 May 2011.
  2. "COMPANY NEWS; AMERICAN GREETINGS BUYS STAKE IN THE HATCHERY". nytimes.com. 18 December 2004. Retrieved 6 January 2021.
  3. "American Greetings Corp. Sets Strategic Entertainment Course with Investment in the Hatchery". businesswire.com. 17 December 2004. Retrieved 6 January 2021.
  4. "American Greetings Buys Part of TV Firm". Los Angeles Times. Bloomberg News. December 18, 2004. Retrieved 11 May 2011.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.