The North Alliance

The North Alliance (NoA) is a Nordic design, communication and tech network.[2] Founded in 2014, it is organized as a holding company consisting of the Swedish agencies Åkestam Holst, Making Waves, Bold, BKRY, North Kingdom and Evidence; Danish agencies &Co, Bold, Eden, Hello Great Works, Clay and NoA Health; Norwegian agencies Anorak, Bold and technology business Making Waves.

The North Alliance
TypeHolding company
IndustryBrand, Design, communications, technology, advertising, marketing
Founded2014 (2014)
FounderThomas Høgebøl
Headquarters
Oslo
,
Norway
Area served
Worldwide
Key people
Thomas Høgebøl (CEO)
ServicesBranding & identity
consumer insights
design
digital
marketing
market research
public relations
relationship marketing
Revenue985 million NOK (2016)[1]
Number of employees
850 (2019)
SubsidiariesAnorak, Åkestam Holst, Bold, BKRY, Clay, &Co, Eden, Evidence Strategy, Clay, Making Waves, Hello Great Works, NoA Health & North Kingdom
Websitewww.thenorthalliance.com

Company

The North Alliance agencies are design, communication and technology agencies in the Nordic region. It is an independent network and have stated ambitions to compete with large multinational networks.[3] Although retaining different brand-names and identities, the agencies are fully owned by The North Alliance. The network employs 850 people in Stockholm, Oslo, Copenhagen, Chicago and Kraków. In 2016 the combined turnover was estimated at around €100 million.[4]

History

The conglomerate was formed in January 2014 by Thomas Høgebøl, former head of McCann Worldgroup, backed by Finnish private equity fund CapMan Group.[3]

References
  1. "Nære milliarden – kan bli solgt innen to år". Dagens Næringsliv.
  2. "About NOA | N°A – The North Alliance". Thenorthalliance.com. Retrieved 2015-10-18.
  3. "The Nordics Are Coming: North Alliance to Buy a U.S. Office | Global News – Advertising Age". Adage.com. 2015-07-16. Retrieved 2015-10-18.
  4. "Nære milliarden – kan bli solgt innen to år". Dagens Næringsliv.
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