The North Stands for Nothing

The North Stands for Nothing was recorded and produced at The Barn in Sheffield, England, between 4 January – 28 April 2010.[2] The Barn is a converted barn owned by guitarist Mat Welsh's father. The space is not a recording studio and is simply described by members of the band as a place where they hang-out, party and practice.[3] The album was self-produced and mixed by Welsh and then mastered by Tim Turan in Oxford, England.[2] Speaking retrospectively about the recording process, Welsh said that the album took a long time to record. Admitting that it was due to them partying, jovially suggesting that "it wouldn't have took so long if Strongbow wasn't included."[4] The North Stands for Nothing was released on 26 June 2010, through Small Town Records. Two days prior to its release, While She Sleeps held an album launch show at The Plug in their hometown.[5] In conjunction with the production company Get Deluxe, the band produced two music videos to promote tracks from the CD. The video for "Crows" features the band performing near the ruins of a nondescript building. While the video for "Hearts Aside Our Horses" features live footage from the album launch show.

Later in the year, the band signed a deal with Good Fight Music to release the mini-album in the United States – initially releasing it on 23 November 2010, as digital download only.[6] The following month, the band signed a deal with Doom Patrol to release The North Stands for Nothing in Japan on 22 December 2010.[7] In February 2011, the album was given away in its entirety as a free CD in an issue of Metal Hammer magazine. When questioned about the decision vocalist Lawrence Taylor said "hopefully it will generate more of a fanbase," while drummer Adam Savage added "we did [the album] ourselves so we haven't got any debts so we were just like 'let's give it out'."[8] In January 2011, the band recorded a new single at The Barn – subsequently releasing "Be(lie)ve" through Good Fight Music on 15 March 2011.[9][10] The single was originally not part of the album but was added as a bonus track and released as a deluxe edition CD in the United States on 26 July 2011.[11] Later in the year, While She Sleeps signed a deal with Shock Records to release their material in Australia – seeing the release of the deluxe edition of the album on 9 December 2011.[12] On 20 February 2012, Small Town Records released a limited edition 10" vinyl version of the original album – limited to 250 copies in white and 250 copies in clear.[13]

Professional ratings

Review scores
Source	Rating
Big Cheese	[1]
Bring The Noise	[15]
Dead Press!	[16]
Kerrang!	[19]
Lords of Metal	78/100[20]
Metal Hammer	[21]
The New Review	[22]

Critical reception to The North Stands for Nothing was generally positive. Several reviewers noted on the balance that While She Sleeps have between melody and the heavier elements of their sound. Metal Hammer reviewer Terry Bezer, specifically complimented the track "Hearts Aside Our Horses" – enthusing that it is "a lesson in how to be both progressive and hook laden at once."[21] Adam Kennedy of Kerrang! complimented the band for putting "their own spin" on metalcore. Saying that they test and respect the genre's conventions in equal measure – specifically noting their use of a piano interlude on "Trophies" while suggesting that "tearing heads off is their forte".[19] In his review for Big Cheese, Lais Martin Wairing enthused that the band are "very promising," comparing them to Bring Me the Horizon but offering that While She Sleeps "deserve success in their own right."[1] The album also received some minor criticism, with several reviewers picking up on the short overall length of the CD and While She Sleeps' similarities to other bands. In a generally favorable review for The New Review, Jen Rochester said that the CD "is over before you know it," while concluding that "it’s definitely an effort worth checking out."[22] Similarly, Dom Wyatt of Dead Press! said that The North Stands for Nothing is very similar to Hollow Crown by Architects but that it is a "cracking debut" that While She Sleeps should be proud of.[16]

All songs written and composed by While She Sleeps.