The Precisions
The Precisions was an American, Detroit-based, doo-wop/R&B group of the 1960s. Their breakthrough single "If This Is Love (I'd Rather Be Lonely)," reached No. 26 in the R&B and No. 60 in the Billboard pop chart.[1][2] This was followed up with "Instant Heartbreak" in March 1968.[3] The band's members were Arthur Ashford, Michael Morgan, Billy Prince and Denis Gilmore.
The Precisions | |
|---|---|
| Origin | Detroit, Michigan, United States |
| Genres | Doo Wop |
| Years active | 1960s |
| Past members | Arthur Ashford Michael Morgan Billy Prince Denis Gilmore |
"If This Is Love (I'd Rather Be Lonely)" is still played regularly on the Northern soul circuit.
Discography
Singles
| Year | A-Side | B-Side | US Pop | US R&B |
|---|---|---|---|---|
| 1965 | "My Lover Come Back" | "I Wanna Tell My Baby" | - | - |
| "Mexican Love Song" | "You're Sweet" | - | - | |
| 1967 | "Such Misery" | "A Lovers Plea" | - | - |
| "Sugar Ain't Sweet" | "What I Want" | - | - | |
| "Why Girl" | "What I Want" | - | 28 | |
| "If This Is Love (I'd Rather Be Lonely)" | "You'll Soon Be Gone" | 60 | 26 | |
| 1968 | "Instant Heartbreak (Just Add Tears)" | "Dream Girl" | - | - |
| "A Place" | "Never Let Her Go" | - | 50 | |
| 1969 | "Into My Life" | "Don't Double With Trouble" | - | - |
| "New York City" | "You're The Best (That Ever Did It)" | - | - |
References
- Nat Shapiro Popular Music: An Annotated Index of American Popular Songs. 1973 "If This Is Love (I'd Rather Be Lonely) Words and music by Michael Valvano, Marty Coleman (pseudonym of Martin Cohen), and Cholly Bassoline. In-the-Pocket Music Co. Best-selling record by The Precisions (Drew). If You Go Away, see .."
- Jay Warner On this Day in Black Music History 2006 - Page 275 "1967 The Precisions entered the R&B hit list with one of the great but overlooked soul singles of the late '60s, "If This Is Love (I'd Rather Be Lonely)," reaching #26 and #60 pop.
- Billboard - 2 Mar 1968 - Page 58 " Group made a solid chart dent last year with their "If This Is Love" and "
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