Thor Fridriksson

Þorsteinn Baldur Friðriksson[1] (born 1979), commonly anglicised as Thor Fridriksson, is an Icelandic businessman. He was the founder and chief executive officer (CEO) of Plain Vanilla Games, a Reykjavík-based video game developer, until its defunction in August 2016.[2]

This is an Icelandic name. The last name is patronymic, not a family name; this person is referred to by the given name Þorsteinn.
Thor Fridriksson
Born
Þorsteinn Baldur Friðriksson

1979 (age 41–42)
NationalityIcelandic
Alma materUniversity of Oxford (MBA, 2009)
Known forPlain Vanilla Games

Personal life

Þorsteinn is a native Icelander.[3] He received a Master of Business Administration degree from the University of Oxford in 2009.

Career

Þorsteinn was working with the broadband-ISP startup Hive until it was purchased by Vodafone in 2007.[4] Deciding to explore a different industry, Þorsteinn became a local TV news reporter.[2][4] After studying at the University of Oxford, Þorsteinn started Plain Vanilla Games in Reykjavík during the Icelandic financial crisis.[5] Þorsteinn and his team at Plain Vanilla Games spent over a year developing an educational app for children called The Moogies,[4] that failed to gain popularity on the App Store.[6] Despite the country's economic issues, Þorsteinn decided to keep the Plain Vanilla Games' headquarters located in Reykjavík to help support job growth and other start-up companies.[5]

In June 2020, Þorsteinn released a new game titled Trivia Royale that "lets users compete in a 1,000-person, single-elimination trivia tournament."[7]

References
  1. Bogadóttir, Þórunn Elísabet (31 August 2016). "Plain Vanilla lokað á Íslandi – öllum starfsmönnum sagt upp". Kjarninn. Retrieved 24 June 2018.
  2. Kolodny, Lora (27 December 2013). "QuizUp Takes Over Where Trivial Pursuit Left Off — The Mobile Generation". The Wall Street Journal. Retrieved 24 June 2018.
  3. Griffith, Erin (6 March 2014). "How hit trivia app QuizUp survived the hype cycle". Fortune. Retrieved 24 June 2018.
  4. Lumb, David (28 February 2014). "How The Creator Of QuizUp Turned A String Of Foolish Moves Into A 10 Million-User App". Fast Company. Retrieved 24 June 2018.
  5. Gottlieb, Jenna (6 March 2014). "Startup's success with QuizUp app a bright spot for Iceland's economy". The Seattle Times. Retrieved 24 June 2018.
  6. Roof, Katie (6 March 2014). "QuizUp Debuts On Android; How An Icelandic Game Became An Overnight Success". Forbes. Retrieved 24 June 2018.
  7. "How Thor Fridriksson's 'Trivia Royale' earned 2.5M downloads in 3 weeks". TechCrunch. Retrieved 12 July 2020.


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