Tilting Point

Tilting Point is a free-to-play (F2P) mobile games publisher founded in 2012. In the years since, Tilting Point has grown to include over 150 staff members in New York, Boston, Barcelona,[3] Kyiv, Seoul, San Diego, and St. Petersburg (RU). Further partnerships with development studios and publishers exist in over a dozen countries.

Tilting Point Media LLC
TypePrivate[1]
IndustryVideo games
FoundedMay 1, 2012 (May 1, 2012)
Founder
  • Kevin Segalla
  • Dan Sherman
Headquarters
New York
,
US
Area served
Worldwide
Key people
Kevin Segalla (CEO, Founder, Chairman)

Samir El Agili (COO, President)[2]

Derek Apfel (CFO)
ProductsFull List: ยง Games
Number of employees
159 (2020)
Websitetiltingpoint.com

The company publishes and manages live F2P games, and in some cases co-develops games with partner studios as well as runs live services for owned games through internal studios. Examples of such titles are: SpongeBob: Krusty Cook-Off, Star Trek Timelines, Warhammer: Chaos & Conquest, Languinis, Narcos: Cartel Wars, TerraGenesis, and Zombieland: AFK Survival.

Tilting Point is headquartered in New York City.

Company

Business Model

Tilting Point created a new form of publishing called "Progressive Publishing", which has two main parts.[4] First is live publishing (which they call "Power Up"), which is a focus on publishing games that are already active. This includes user acquisition funding/management and other publishing services (asset creation, ASO [app store optimization], ad monetization, production management, and live operations). Secondarily is development (or "Team Up"). This includes funding the production of a game and other related services (game design, marketing/PR, IP licensing, and community management). Tilting Point has also been known to acquire independent developers or games.

History

Tilting Point was founded in 2012 by Dan Sherman and Kevin Segalla as Tilting Point Media.

From 2012 to 2015, Tilting Point focused on pay-to-play games.

In 2015 the company hired Samir Agili as Chief Product Officer and Jean-Sebastien Laverge as VP of Growth to transition the company from a pay-to-play games publisher to a free-to-play game publisher.

Following Samir Agili's arrival, the company accelerated its user acquisition expertise and launched its first ever user acquisition fund in November 2016. The fund (initially $12 million), called Game Alliance, was intended for use by independent game developers to scale user acquisition campaigns.[5] This launched a continued effort by the company to assist developers with user acquisition costs.[6] In 2018, Tilting Point expanded its user acquisition fund to $132 million.[7]

2016 also marked the launch of "D.O.R.A." or "Dynamically Optimized Revenue Optimization".[8] DORA is an in-house developed artificial intelligence (AI) that makes predictions about customer lifetime value (LTV). The system uses key performance indicators (KPIs) data to make user acquisition campaign spend amount recommendations.

One of the two original founders, Dan Sherman, left the company in January 2018[9] and Samir Agili replaced him as president, Chief Operating Officer, and board member.

Tilting Point also developed "C.A.T." or "Creative Automation Technology" 100% in-house in 2018. This system automatically generates static and video advertisements using content supplied to it. This allows user acquisition and marketing managers to run more campaigns across a variety of platforms.

In September 2019, Tilting Point acquired Gondola, a service that leverages machine learning to assist mobile game developers with optimizing in-game economies and rewarded video ads. The company has since been folded into Tilting Point as a whole.

In March 2020, Tilting Point acquired Star Trek Timelines from Disruptor Beam. At the same time, they created Wicked Realm Games with 19 former Disruptor Beam staff members (including former CTO David Cham as the new studio head[10]).

July 2020 marked the purchase of FTX Games and Plamee, including three of their games: Narcos: Cartel Wars, The Walking Dead: Casino Slots, and Criminal Minds: The Mobile Game.[11]

Funding

In 2018, Tilting Point made a deal with direct-lending firm Metropolitan Partners Group for a $132 million annual investment.[12] This was used to expand Tilting Point's user acquisition fund.

Acquisitions
Date Games Company New name Country Footnotes
Oct 2019 Gondola USA [_][13]
Mar 2020 Star Trek Timelines Wicked Realm Games (development team) USA [_][14]
Jul 2020 Narcos: Cartel Wars, The Walking Dead: Casino Slots, Criminal Minds: The Mobile Game FTX Games USA [_][15]
Jul 2020 Narcos: Cartel Wars Plamee RU [_][16]

Owned Studios & Offices

Active studios
Name Description Date Acquired/

Established

 Footnotes
Tilting Point New York 2012
Tilting Point Barcelona 2018 [_][17]
Tilting Point Seoul 2019
Wicked Realm Games (Boston) Tilting Point acquired Star Trek Timelines from Disruptor Beam and created a new studio to support it. 2020 [_][18]
FTX Games (San Diego) Tilting Point acquired FTX Games from Playtech. 2020 [_][19]
Plamee (St. Petersburg, RU) Tilting Point acquired Plamee from Playtech. 2020 [_][20]

Games
Title Year Platforms Developer Description
Leo's Fortune 2014 (Mobile)

2015 (PC, PS4,

Xbox One)

 Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, PlayStation 4, Xbox One, Hatch 1337 Game Design, Senri Award-winning side-scrolling platform available on all mobile devices, PC, PlayStation 4, and Xbox One.[21]
WinFun - New Free Slots Casino 2014 Google Play, App Store Wizits Free-to-play casino game featuring slot machines, roulette, blackjack, and poker.
Beat Sports 2015 Apple TV Harmonix Games Sports rhythm game from Rock Band creators Harmonix. Features music by Masaya Matsuura, PaRappa the Rapper creator.
Dino Bash 2015 Google Play, App Store pokoko Studio Dinosaur-themed tower defense game.[22]
Languinis 2015 Google Play, App Store, Amazon Appstore, Microsoft Store Tilting Point, VRTRON The first title to combine spelling and match-three games.[23]
Photo Finish Horse Racing (previously Derby King) 2015 Google Play, App Store Third Time Games Initially created by Ian Cummings, who was previously the creative director for the Madden NFL franchise.[24]
Win Vegas: 777 Classic Slots 2015 Google Play, App Store, Microsoft Store Wizits Free-to-play casino game featuring slot machines, baccarat, roulette, and blackjack.
Bold Moves 2016 Google Play, App Store Red Games Match-three/word solve game launched by OWN Digital (a subsidiary of OWN: Oprah Winfrey Network) that rewards players with quotes from pop-culture icons.[25]
Narcos: Cartel Wars 2016 Google Play, App Store Plamee Published by FTX Games and acquired from previous parent company Playtech.[20]
Operation: New Earth 2016 Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, Mac App Store, Samsung Galaxy Store Hunted Cow Studios Sci-fi multiplayer strategy game that puts players in command of a military facility in order to defend Earth from alien invaders.
Star Trek Timelines 2016 Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, Samsung Galaxy Store, Huawei AppGallery Wicked Realm Games, Disruptor Beam (prior to acquisition) A character-collection role-playing game (CCRPG) based on the Star Trek franchise.[26]
Tap Busters: Bounty Hunters 2016 Google Play, App Store Metagame Studios Tapper game with RPG elements featuring artwork by the internationally acclaimed artist Noper.[27]
TerraGenesis 2016 Google Play, App Store, Microsoft Store, Samsung Galaxy Store Edgeworks Entertainment An idle planet-building simulator that is based on real data from NASA.[27]
The Arcana 2016 Google Play, App Store Nix Hydra Games Visual novel game from the female-founded team at Nix Hydra.[28]
Food Truck Chef 2017 Google Play, App Store, Microsoft Store Nukebox Studios Cooking simulator game that was listed in the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It also was the number one Android casual game in 40 countries (including the US[29]).
Adventure Escape Mysteries 2018 Google Play, App Store Haiku Games Escape room experiences in mobile game form.
Astrokings 2018 Google Play, App Store ANGames Sci-fi MMO strategy game based on the Astronest universe. It was written by Amie Kaufman and Jay Kristoff of The Illuminae Files series.[30]
Reign of Empires (previously Civilization War) 2018 Google Play, App Store Clegames Inc. Epic battle tactics RTS game.
Criminal Minds: The Mobile Game 2018 Google Play, App Store Blue Giraffe Games Published by FTX Games and acquired from previous parent company Playtech.[16]
Horse Racing Manager 2018 Google Play, App Store, Microsoft Store Third Time Games Successor to Photo Finish Racing. Created by Ian Cummings, the previous creative director for the Madden NFL franchise.[31]
Nova Empire: Space Commander 2018 Google Play, App Store Game Bear Tech Space strategy game created by Game Bear Tech and published/supported by Tilting Point.[32]
The Walking Dead: Casino Slots 2018 Google Play, App Store Fox Cub Games Published by FTX Games and acquired from previous parent company Playtech.[15]
Cat Game 2019 Google Play, App Store Mino Games A casual cat collection game
Drone: Shadow Strike 3 2019 Google Play, App Store Reliance Games Free-to-play drone reconnaissance simulator.
Warhammer: Chaos & Conquest 2019 Google Play, App Store, Microsoft Store, Steam, Mac App Store Hunted Cow Studios A real-time massively multiplayer strategy game set in the Warhammer Fantasy universe.
Zombieland: AFK Survival (previously: Zombieland Double Tapper) 2019 Google Play, App Store Metagame Studio An idle role-playing game (RPG) set in the post-apocalyptic world from the Zombieland film franchise.[33]
Match 3D 2020 Google Play, App Store Loop Games A.S. 3D pair matching game.
Narcos: Idle Cartel 2020 Google Play, App Store Big Wolf Games An idle clicker game based on the Netflix show Narcos.[34]
SpongeBob: Krusty Cook-Off 2020 Google Play, App Store Nukebox Studios Fast-paced cooking game set in the animated world of Nickelodeon's SpongeBob SquarePants[35]

Awards
  • 2014 Apple Design Award - Leo's Fortune[36]
  • 2014 App Store Best of (Runner-up) - Leo's Fortune[37]
  • 2014 Global Game Awards - Best Mobile Game (3rd Place) for Leo's Fortune[38]
  • 2015 App Store Best of - Beat Sports[39]
  • 2019 Apple Best of - Blockbusters Reborn for Warhammer: Chaos & Conquest[40]
  • 2020 PocketGamer.biz's Top 50 Mobile Game Makers[41] (Number 27[42])
  • 2020 Google Play Best Pick Up & Play Game Selection for SpongeBob: Krusty Cook-Off[43]
  • 2020 Google Play Users' Choice Game Award for SpongeBob: Krusty Cook-Off (USA)[44]

Nominations
  • 2015 International Mobile Gaming Awards Global - Excellence in Gameplay for Leo's Fortune[45]
  • 2015 International Mobile Gaming Awards Global - Excellence in Audio Visual Art & Design for Leo's Fortune[45]
  • 2017 International Mobile Gaming Awards Global - Star Trek Timelines[46]
  • 2018 The Webby Awards - Best Word & Trivia Game for Bold Moves[47]
  • 2019 Pocket Gamer - Best Publisher[48]
  • 2020 Pocket Gamer - Best LiveOps for Warhammer: Chaos & Conquest[49]
  • 2020 Pocket Gamer - Best Publisher[49]
  • 2020 Pocket Gamer - Best Marketing Team[49]

References
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