Too Good To Go

Too Good To Go is a mobile application that connects customers to restaurants and stores that have unsold, surplus food. The application covers major European cities.[1]

History

The company was created in 2015 in Denmark by Brian Christensen, Thomas Bjørn Momsen, Stian Olesen, Klaus Bagge Pedersen, and Adam Sigbrand.[2][3] In 2017, Mette Lykke (co-founder of Endomondo) joined as CEO.[3][4][5]

The application was co-founded in Switzerland and Austria by Jörgen Munter in France by Lucie Basch and in the United Kingdom by Chris Wilson and Jamie Crummie.[6][7] [8]

In February 2019, the company raised an additional 6 million euros in a new round investment.[9] In August 2019, Too Good To Go was re- launched in Austria.[1] In September 2019, Too Good To Go acquired the Spanish startup weSAVEeat and merged it into its own brand.[1] In November 2019, the offer of Too Good To Go extended to plants through a partnership with the French retail plants company Jardiland.[10] In December 2019, Too Good To Go partnered with the French grocery retail stores Intermarché,[11] and donated 60K euros to the French charity Restaurants du Cœur.[12]

Utility

Too Good To Go is a free mobile application that connects customers to restaurants and stores that have unsold, surplus food.[1][5]

It has 350 employees in Europe (2019).[5] This allows reducing food waste, which is currently one of the global problems that most affect the environment. In three years active, the app has reached more than 9.5 million users. And more than 17,000 establishments have been associated with it, which have managed to save 10,092,382 food packs.

References
  1. "Too Good To Go acquires a Spanish app to save 1.3B tonnes of food waste: Did you know these 5 things about the Danish tech startup". Silicon Canals. 6 September 2019. Retrieved 27 December 2019.
  2. "Too Good To Go vil erobre verden" [Too Good To Go wants to conquer the world]. CXO Magasinet (in Danish). Retrieved 2020-04-14.
  3. "Too Good To Go ansætter Endomondo-stifter som ny topchef" [Too Good To Go hires Endomondo founder as new chief executive]. Food Supply DK (in Danish). Retrieved 2020-04-14.
  4. "Meet startup queen Mette Lykke". Scandinavian Traveler. Retrieved 2020-04-14.
  5. Flora Southey (4 September 2019). "Too Good To Go turns food waste into business: 'It really is a win-win-win concept'". Foodnavigator.com. Retrieved 27 December 2019.
  6. Jean-Marc de Jeager (12 September 2018). "J'ai testé Too Good to Go, pour manger pas cher en récupérant les invendus des restos". Lefigaro.fr (in French). Retrieved 27 December 2019.
  7. "This App Lets You Eat the Food Restaurants Throw Out at the End of Service". www.vice.com. Retrieved 2020-10-30.
  8. Camille Destraz (16 October 2016). "L'appli anti-gaspi «Too Good To Go» débarque en Romandie". Letemps.ch (in French). Retrieved 27 December 2019.
  9. Mary Loritz (8 February 2019). "Copenhagen-based app Too Good To Go raises a further €6 million to eliminate food waste". Eu-startups.com. Retrieved 27 December 2019.
  10. Jean-Noël Caussil (14 November 2019). "Jardiland adopte Too Good to Go". LSA-conso.fr (in French). Retrieved 27 December 2019.
  11. "Intermaché et Too Good To Go unis contre le gaspillage alimentaire". Ac-franchise.com (in French). 18 December 2019. Retrieved 27 December 2019.
  12. Jean-Jacques Héry; Ugo Pascolo (3 December 2019). "L'appli Too Good To Go verse 65.000 euros aux Restos du Cœur". Europe1.fr (in French). Retrieved 27 December 2019.
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