Tropic Skincare

Tropic Skincare is a British online and multi-level marketing company which sells skincare and cosmetic products. The company is based in Croydon, South London, where it designs, manufactures, markets, and distributes its products.[3] The business is jointly owned by Apprentice series 7 runner-up Susie Ma, and entrepreneur and Apprentice host, Lord Alan Sugar.[4]

Tropic Skincare
TypeLimited company
Founded2011 in London, England
FounderSusie Ma
HeadquartersCroydon,
England
Area served
United Kingdom
Key people
Susie Ma (Founder, Managing Director) Alan Sugar
(Co-Director)
ProductsSkin care, cosmetics, makeup
£34.9 million (2019)[1]
Number of employees
160 (2019) [2]
Websitetropicskincare.com

History

Tropic was informally established in 2004, when founder Susan Ma aged 15, sold a single body care product in Greenwich market, inspired by her upbringing of Tropical North Queensland.[5] The company officially became incorporated in 2011.[6] After Susan Ma took part in the seventh series of The Apprentice, Alan Sugar invested to become a 50/50 partner in Tropic. In 2013, Tropic launched its Social Selling Business Platform with 400 founding sales people.[7] Since then, Tropic has increased its product range to include skincare, body care, hair care, sun care, tanning serums and products designed for men,[8] by introducing new ranges on a bi-annual basis.[9]

Business structure

Tropic uses a direct sales and network marketing business model, in which sales people host party plan events where customers can try the products before purchasing. Sales people also can attend commercial events and have personal web-shops, where products are sold online.[10]

"Ambassadors" earn a 25% commission on products they sell themselves, and advance through the "qualifications" ("ambassador", "manager", and "executive manager") set out in the Success Plan.[11] Tropic offers ambassadors extensive training materials and support. The terms and conditions sellers sign requires that ambassadors only buy stock to sell for genuine customer orders, rather than purely to advance levels. It also caps Ambassador's stock capacity to 20 items at any one time. There are no volume requirements to earn commission.[12]

Ingredients

Tropic's products are composed of naturally derived ingredients. Tropic's products do not contain parabens, alcohol, gluten, synthetic preservatives, or sodium lauryl sulfate. All products are vegan ,[13] and many contain essential oils such as bergamot oil, rosehip oil, in conjunction with aloe vera juice and shea butter which are also prevalent throughout the range.

Ethics

Tropic is certified by the Vegan Society,[14] PETA,[15] and Cruelty Free International.[16] and is a CarbonNeutral and Ethically accredited company [17]

Press

Tropic took part in the 2017 Sunday Times Virgin Fast Track 100 'Emerging Brands' conference.[18]

Tropic has featured on the Fast Track 100 for five consecutive years.[19]

References
  1. https://www.fasttrack.co.uk/company_profile/tropic-skincare-4/
  2. https://www.fasttrack.co.uk/company_profile/tropic-skincare-4/
  3. "Lord Sugar invests in former 'Apprentice' candidate Susan Ma - NME". NME. 19 March 2012. Retrieved 23 November 2017.
  4. "Lord Sugar plots US expansion and mulls public offering for vegan skincare brand". Shropshire Star. 8 March 2019. Retrieved 21 July 2020.
  5. Asprou, Helena (3 October 2017). "Five bath oils and shower favourites that will completely change your bathroom experien". OK! Magazine. Retrieved 23 November 2017.
  6. "TROPIC SKIN CARE LIMITED - Filing history (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 23 November 2017.
  7. "Product Business of the Year 2015 - Startups Awards by Startups.co.uk: Start up a successful business". Startups Awards by Startups.co.uk: Start up a successful business. 27 November 2015. Retrieved 23 November 2017.
  8. "Tropic Skincare Spring 2018 Catalogue". Issuu. Retrieved 8 May 2018.
  9. "Startups Awards Hall of Fame: Susan Ma, Tropic Skin Care - Startups Awards by Startups.co.uk: Start up a successful business". Startups Awards by Startups.co.uk: Start up a successful business. 14 September 2016. Retrieved 28 November 2017.
  10. "Product idea #16: Tropic Skincare | Startups.co.uk". Startups.co.uk: Starting a business advice and business ideas. 3 August 2017. Retrieved 23 November 2017.
  11. "How much can you earn with MLM Tropic Skincare?". Talented Ladies Club. 28 February 2020. Retrieved 21 July 2020.
  12. "How much can you earn with Tropic Skincare?". Talented Ladies Club. 7 November 2019. Retrieved 21 January 2021.
  13. "Beliefs and Values". Tropicskincare.com. Retrieved 25 September 2016.
  14. "Search". The Vegan Society. Retrieved 28 November 2017.
  15. "Search for Cruelty-Free Companies, Products, and More". PETA. 9 June 2010. Retrieved 28 November 2017.
  16. "Tropic Skin Care | Cruelty Free International". www.crueltyfreeinternational.org. Retrieved 28 November 2017.
  17. https://thegoodshoppingguide.com/project/tropic/
  18. Track, Fast (29 May 2017), 2017 Sunday Times Virgin Fast Track 100 conference & awards dinner, retrieved 3 July 2017
  19. https://3s171z3x2dmy48s75v3z1ha8-wpengine.netdna-ssl.com/wp-content/uploads/2020-Fast-Track-100-research-report.pdf
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