TrueImage

TrueImage is a PostScript-compatible interpreter (clone) originally developed by Cal Bauer and Bauer Enterprises and sold to Microsoft in 1989.[1][2][3] Microsoft subsequently cross-licensed TrueImage to Apple Computer in exchange for a TrueType license.[4] After many delays, Microsoft finally delivered version 1.0 of TrueImage to Apple; Apple announced they would be licensing PostScript Level 2 from Adobe Systems a few months later. [5][6]

Apple tried to build one product on TrueImage, but no TrueImage products were ever released by the company.[7] However, TrueImage was used in a variety of laser printers, such as Abaton[8] Okidata[9] and LaserMaster[10][11][12] into the mid-1990s, with limited success.

References

  1. Printer Vendors Balk at Implementing True Image (Poscript Clone Faces Hardware Problems), By Kristi Coale, Page 1, InfoWorld, 30 Apr 1990
  2. Executive Changes: Printer executive leaves Microsoft, Page 108, InfoWorld, 17 Jun 1991, ...Cal Bauer...acquired Bauer Enterprises in July 1989 to produce Tru Image, a PostScript-compatible printer driver...
  3. Apple and Microsoft Declare War on Adobe By Greg Scott, October 30, 1989 - Volume 4, Number 17, U-M Computing News, Volume 4, Page 63
  4. System 7.0 Delay May Stall True Type, Page 101, InfoWorld, 30 Apr 1990
  5. Eyes focus on Trueimage, By James Daly, Page 92, Computerworld, 17 Jun 1991
  6. Microsoft Afraid That True Image Isn't Ready for the Major Leagues, By Robert X. Cringely, Page 126, InfoWorld 9 Apr 1990, ...Bauer Postscript, now called True Image...
  7. Driving Adobe: Co-founder Charles Geschke on Challenges, Change and Values - Knowledge@Wharton - University of Pennsylvania, USA, 2008-09-03.
  8. Abaton to Ship $2,995 Multiuser Laser Printer, By Kristi Coale, Page 24, InfoWorld 7 May 1990, ...The 300-dot-per-inch (dpi) printer is a Postscript clone based on the Microsoft/Bauer Postscript interpreter...
  9. Okidata User's Guide DOC-IT 3000/4000 TrueImage Page Description Language (PDL).
  10. High beam.
  11. LaserMaster Technologies Inc.; Microsoft Corp. (alliances) (Mergers/Acquisitions/Alliances) - Software Industry Report, July 1, 1991, HighBeam Research
  12. Microsoft backs off challenge to Adobe; in about-face, it refocuses on Windows-based printing solutions. (Microsoft will not compete with Adobe Systems Inc.'s PostScript page description language) (Trends & Technology) - Computer Shopper, October 1, 1991, HighBeam Research
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