Trymedia

Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.[1]

Overview

Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.[2][3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.[4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.[5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,[6] reported in a Macrovision conference call to be $4million.[7]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,[8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.[9]

ActiveMARK

ActiveMARK is Trymedia's proprietary technology suite for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.

Trygames

Trygames, a division of Trymedia, is a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.[10]

References
  1. "Directions". Trymedia. Archived from the original on 2007-04-09. Retrieved 2007-05-04.
  2. Sanders, Adrienne (2005-03-25). "Anti-piracy firm nets booty, sails on". San Francisco Business Times. Retrieved 2007-05-04.
  3. Fulton, Curtis Lee (May 6–10, 2002). "Media Companies 'Still Don't Get It, God Bless 'Em'". The Online Reporter. Retrieved 2007-05-04.
  4. Sanders, Adrienne (2005-08-05). "Macrovision: Wooing Trymedia Systems on the sly at E3". San Francisco Business Times. Retrieved 2007-05-04.
  5. Richman, Dan (2008-02-22). "Seattle's RealNetworks acquires most of games-maker Trymedia". Seattle Post-Intelligencer. Retrieved 2008-03-07.
  6. "RealNetworks to acquire Trymedia from Macrovision" (Press release). RealNetworks. 2008-02-22. Retrieved 2008-03-07.
  7. "RealNetworks buys Macrovision subsidiary". Puget Sound Business Journal. 2008-02-22. Retrieved 2008-03-07.
  8. "Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace" (Press release). Macrovision. 2006-12-20. Retrieved 2007-05-08.
  9. "Portal / Retail Partners". Trymedia. Archived from the original on 2007-03-17. Retrieved 2007-05-04.
  10. "Trygames Site Review". Download Free Games. Retrieved 2007-05-04.


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