Underground Music Movement

Underground Music Movement (UMM) is an Italian House Music label based in Caserta that signed artists such as Alex Party. In the 1990s UMM collaborated with the Moda & Musica and launched clothing brand of the same name UMM for the youth.[1]

UMM is now a well-known brand and has been associated with the music as its name suggests and has sponsored huge music events like the Umbria Jazz Fest and MTV@Coke Live. UMM became the official sponsor of the Italian movie Albakiara, which was a success on the Italian Charts.

References
  1. "UMM Makes Asia Foray Via Pantaloon". The Financial Express. 4 May 2005. Retrieved 2009-04-30.


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