Universal Magazines

Universal Magazines (now Universal Media Co.) is an Australian publisher of magazines, websites, and calendar products that cater to niche markets. Prema Perera is currently CEO of the company.[1]

Universal Magazines
TypePrivate
IndustryPrint media, hypermedia
GenreNiche Media products
Founded1986
Headquarters,
Australia
Key people
  • Prema Perera (CEO)
  • Vicky Mahadeva (CFO)
  • Janice Williams (publisher)
  • Emma Perera (associate publisher)
  • Marcus Hucker (associate publisher)
ProductsMagazines, websites
ServicesAdvertising, creative services, publishing
Subsidiaries
  • Australian Publishing Company
  • Universal Online Media
  • Universal WellBeing
  • Completehome.com.au Media Group
  • Paper Pocket Group
  • Westwick Farrow Media
Websiteumco.com.au

www.universalshop.com.au www.paperpocket.com.au www.completehome.com.au

www.wellbeing.com.au

In 2018, Universal Magazines rebranded as Universal Media Co,[2] taking into account the increasing importance of online and new media in their business model. In 2019, Universal Magazines sold Pool+Spa to the Swimming Pool and Spa Association of Australia.[3]

Media brands

Home

  • Australian Country[4]
  • Backyard Magazine
  • Bathroom Yearbook
  • Build Home
  • Complete Home
  • Complete Wedding
  • Choosing A School
  • Grand Designs[4]
  • Home Design[4]
  • Kit Home
  • Kitchens & Bathrooms Quarterly[4]
  • Kitchen Yearbook
  • Luxury Kitchens & Bathrooms
  • Outdoor Design & Living
  • Outdoor Rooms
  • Period Style
  • Poolside
  • Poolside Design Showcase
  • Renovate
  • completehome.com.au
  • australiancountry.com.au
  • schoolchoice.com.au
  • bridescollective.com

Lifestyle

  • Australian Country
  • Dogs Life[4]
  • WellBeing[5]
  • Wellbeing.com.au"'[5]
  • dogslife.com.au
  • "Wild"[5]
  • "Being"[5]

Motorbike

  • Australian Cruiser & Trike
  • Australian Road Rider[4]
  • Dirt Action[4]
  • Retro Bike
  • Trail Rider
  • roadrider.com.au
  • dirtaction.com.au

Craft

  • Australian Beading
  • Complete Craft
  • Australian Homespun[4]
  • Quilters Companion
  • Scrapbook Creations
  • Homespun.net.au

B2B

  • Outdoor Design Source
  • outdoordesign.com.au

References

  1. "A universal take-over of niche publishing - AdNews". www.adnews.com.au. Retrieved 23 October 2019.
  2. "Universal Magazines Now Universal Media Co". UMCO. Retrieved 5 April 2018.
  3. "SPASA Australia acquires Pool+Spa from UM Media". SPLASH! Magazine. 19 July 2019. Retrieved 23 October 2019.
  4. Josh, Kruti. "How Australia's biggest niche publisher Universal Media Co is diversifying its interests". Media Week. Retrieved 4 September 2019.
  5. Blackiston, Hannah (21 August 2019). "Wellbeing Media Group launches two new publications, Wild and Being". Mumbrella. Retrieved 9 September 2019.


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