Upright Technologies

Upright entered late testing in early 2015, before beginning to ship the device later that year. A Digital Trends article stated that the smart device would begin shipment in November 2015 for Upright customers who pre-ordered the item by October 20. The item launched with a 30-day money back guarantee, and is currently listed on the market for the price of $129.95.[1]

During the early stages of development, Upright raised over $150k on Indiegogo.[2]

In October 2015, the wearable tech company featured in Business Standard as one of the weeks listed Asian-based startups.[3] The startup began in Tel-Aviv, Israel, where the company is still based today.[4]

Upright is a device to train people to maintain a correct posture while sitting at a desk. The smart device focuses predominantly on slouching in the lower back or upper back.[5] Sticky pads are attached to the user's back and then the device is synchronized with a free smartphone application for iOS and Android. The smartphone is then used as the controller to calibrate and configure the smart device.[6] [7]

The retail box comes with 60 pads, with Inc. magazine stating in an interview that there should be enough pads for the buyer to see "significant improvements in posture." During Inc. magazine's testing of the device, the device was tested for both intentional and unintentional slouching in the lower back area, both of which the device responded well, according to the review.[6]

Upright is a smart device that is not supposed to be worn all day, but for an amount each day in relation to one's personalized training programme to condition the muscles. These short periods of time wearing the device, aims to train the muscles so that posture remains strong even when the device is not being used.[8] According to the developers at Upright, this strategy was taken so that the users don't become dependent on the device.[1]

The normal training period begins at 5 minutes each day, which then gradually builds up to longer periods of use. The strategy is that if a person uses the device for a short period at the start, but on a regular basis, they are more likely to become accustomed to sitting with a good posture and build muscle memory for this position.[9] The Cult of Mac review stated that when the user of the device slouched, the device sent a buzzing through the pads, so the user can then correct their posture accordingly.[10]

Weak muscle structure or posture in the back is the second leading cause of disability in the United States, with lost wage expenditure averaging $850 billion per annum according to the Huffington Post. Around 15% of Americans visit Primary Care Providers due to health issues, which began with musculoskeletal problems.[11]

Upright aims to improve people's posture, while they are both seated or standing. The device focuses on the upper and lower back to solve slouching related issues.[6] The smart device was created to address issues that many job roles involve sitting for long periods, which can lead to severe back problems. The Huffington Post studied the bad back diagnosis given to many who visit care providers and found that musculoskeletal conditions cost the United States over $170 billion per year.[11]

Scientific American published an article in 2015, studying Upright's beneficial impact on the user's health. The article stated, "Studies have linked excessive sitting, with heart disease, diabetes, and even cancer. Upright seeks to address this problem."[12]