UrbanToronto

UrbanToronto is a website that covers various urban development topics within the city of Toronto, Ontario, Canada. In 2017, the website receives over 2 million page views and 225,000 unique users every month, and has over 15,500 registered members.[1]

The website features forums dedicated to development in Toronto, where enthusiasts discuss various projects, offer opinions, and share pictures of developments in progress.[1][2][3] New development information and illustrations are often shared in the forums before their official release.[3] The website's forums have also influenced revisions to development proposals in response to comments and discussion.[2] The website also features a database and interactive map of different urban developments, which is integrated with the forums.[1][2]

UrbanToronto was co-founded by Nada Laskovski[4] and by Edward Skira, who started it as a hobby. The site quickly grew with additional members, and became a community of people interested in architecture design, transportation infrastructure, construction and Toronto's built form, and the culture of Toronto and the politics of Toronto and its surrounding areas. While the forum provided large amounts of disorganized information, the site added an editorial section to highlight key information. The website started conducting outreach to development and public relations firms within the industry, and also offered third-party advertising. The website functions as a combination of these two streams of information: information provided by members, and information researched and obtained by website staff. The website is now regarded as a public and customer relations tool for developers, as well as a research source for investors.[5]

The format of UrbanToronto was transferred to another sister website, SkyriseCities, covering urban development around the world.[6]

UrbanToronto's format has been copied for various Australian cities (originally just Melbourne).[7]

References
  1. "General Information". UrbanToronto. Retrieved 3 August 2017.
  2. "Urban Toronto Launches Major Upgrade". Talk Condo. 13 June 2011. Retrieved 24 August 2017.
  3. "Introducing: UrbanToronto on Torontoist". Torontoist. 15 June 2011. Retrieved 24 August 2017.
  4. Nada Laskovski on Twitter
  5. "The Evolution Of Toronto's Urban Landscape – With Edward Skira Of UrbanToronto.Ca". True Condos. 6 November 2014. Retrieved 11 August 2017.
  6. "SkyriseCities.com (our new International Site) and Forum Changes". UrbanToronto. Retrieved 3 August 2017.
  7. "Urban - Tomorrow's property, today". Urban. Retrieved 28 November 2018.
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