V-NOVA

V-NOVA is a multinational IP and Technology company headquartered in London, UK. It is best known for innovation in data compression technology for video and images.[1][2]

V-NOVA
TypePrivate limited company
IndustryData compression, video codec
Founded2011
FoundersGuido Meardi, Pierdavide Marcolongo and Others
Headquarters
London
,
UK
Area served
Worldwide
Key people
David Benello (Chairman)
Guido Meardi (CEO)
Pierdavide Marcolongo (COO)

History

V-NOVA was founded in 2011 by Guido Meardi, Pierdavide Marcolongo and others.[3] Guido Meardi is a serial entrepreneur, angel investor and former senior Partner at McKinsey & Company. And Pierdavide Marcolongo is a former executive director at Goldman Sachs.[4] In 2012, Mr Federico Faggin[5] was among V-Nova’s investors and founding members.

In 2016, the company was named the first Global Media Innovator by the Diplomatic Council.[6] In the same year Eutelsat deployed V-Nova's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and subsequently acquired a minority stake for an undisclosed amount.[7]

In 2016, Sky acquired a minority stake in V-Nova for £4.5 million [8] and Eutelsat subsequently acquired a minority stake for an undisclosed amount.[8]

Also in 2016, V-Nova became a member of the Society of Motion Picture and Television Engineers.[9]

V-Nova provides solutions for telecoms, broadcast and IT companies and has partnered with large organisations including Sky, Xilinx, Nvidia, Eutelsat and Amazon Web Services to provide its video compression technology.[1][10]

In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec.[11]

In April 2019, V-NOVA technology was selected by MPEG for the working draft of the MPEG-5 codec enhancement standard.[12] In the same year V-Nova became a member of the Advanced Television Systems Committee.[13]

In 2020, V-NOVA and Amazon Web Services collaborated to provide an online video contribution solution.[14]

Technology

In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies.[15][16]

V-Nova’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 Low Complexity Enhancement Video Coding (LCEVC), a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec.[17]

V-Nova also developed another international standard codec, SMPTE VC-6 ST 2117, aimed at professional video and Artificial Intelligence applications.[18]

Awards
  • V-NOVA was honored for Best of Show TV Technology Awards for four consecutive years 2018, 2017, 2016 & 2015[19][20][21][22]
  • CSI Awards for 2017 & 2015 for best Best Digital Video Processing Technology[23][24]
  • Best of Show IBC (TVB Europe) for three consecutive years 2017, 2016 & 2015 for PERSEUS-powered Universal Media Player by V-NOVA[25][26]
  • Diplomatic Council Awards Global Media Innovator 2016[27]

References
  1. "Big leap in 4K video streaming tech". BBC News.
  2. "Video compression inspired by nature". Financial Times.
  3. "V-Nova". 100 Stories.
  4. "In Conversation with V Nova". IABM. 11 May 2020.
  5. "V-Nova". 100 Stories.
  6. "Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round". Broadband TV News. 3 November 2016.
  7. "Eutelsat Takes a Stake, Partners with V-Nova for Compression Technologies". Via Satellite. 2016-09-14. Retrieved 2020-01-21.
  8. "Sky buys stake in V-Nova". Broadcast.
  9. "V-Nova Joins SMPTE". Advanced Television. 2016-12-19. Retrieved 2020-01-21.
  10. "APN Partner Profile". Amazon Web Services, Inc.
  11. "Il ritorno di Faroudja per migliorare la qualità di Rai e Sky". DDay.it (in Italian).
  12. "V-Nova recruited by MPEG-5 for codec enhancement". Rethink.
  13. "Members". ATSC. Retrieved 2019-09-13.
  14. "V-Nova, AWS collaborate on more efficient on-demand online services | Infrastructure | News | Rapid TV News". Rapidtvnews.com.
  15. Grant, August E.; Meadows, Jennifer H. (2016). Communication Technology Update and Fundamentals: 15th Edition. Taylor & Francis. ISBN 978-1-134-98765-8.
  16. "Perseus, lo streaming 4K diventa leggero e possibile". Wired (in Italian). 10 April 2015.
  17. "Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020". Streaming Media Magazine. 15 October 2019.
  18. Jachetta, Jim (15 February 2020). "New Codec - SMPTE VC-6 ST 2117 P.Pro - a More Efficient Alternative to Uncompressed, JPEG XS and JPEG 2000 from V-Nova". VidOvation Corporation.
  19. April 2018, Tom Butts 16. "TV Technology Announces Recipients of Best of Show Awards for the 2018 NAB Show". TVTechnology.
  20. April 2017, Claudia Kienzle 10. "V-Nova Next-Gen Video Compression On Tap for 2017 NAB Show". TVTechnology.
  21. April 2016, TV Technology Staff 25. "TV Technology Announces 2016 NAB Best of Show Award Winners". TVTechnology.
  22. April 2015, Staff 17. "TV Technology Announces 2015 NAB Best of Show Award Winners". TVTechnology.
  23. "CSI Awards". csimagazine.com.
  24. "CSI Awards". csimagazine.com.
  25. "Best of Show 2017 winners announced". TVBEurope. 19 September 2017.
  26. "Best of Show winners announced". TVBEurope. 14 September 2016.
  27. "Global Media Innovator | Diplomatic Council". diplomatic-council.org.
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