Valarie Zeithaml

Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."[1]

Valarie Zeithaml
TitleDavid S. Van Pelt Family Distinguished Professor of Marketing
Academic work
DisciplineMarketing
Sub-disciplineServices marketing,
Service quality
InstitutionsUNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill
Notable worksDriving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Selected publications

Books
  • Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.

References
  1. "The World's Most Influential Scientific Minds | Thomson Reuters". thomsonreuters.com. Archived from the original on 2015-09-06. Retrieved 2015-08-29.


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