Virtual influencer

A virtual influencer or virtual model is a computer-generated fictional character that is used in social media marketing as a substitute for a human "influencer". Virtual influencers are intentionally designed by 3D artists to look like real people in real situations.[1][2][3][4][5][6]

Examples

See also

References
  1. Hsu, Tiffany (2019-06-17). "These Influencers Aren't Flesh and Blood, Yet Millions Follow Them". The New York Times. Retrieved 2021-01-13.
  2. Tayenaka, Torrey (2020-07-31). "CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing". Entrepreneur. Retrieved 2021-01-13.
  3. "Inside the mind of virtual influencer Rae: "If I want, almost everything I imagine can become a reality"". sg.news.yahoo.com. Retrieved 2021-01-13.
  4. "The Rise of the Virtual Being". Wired. ISSN 1059-1028. Retrieved 2021-01-13.
  5. "Fixing Social Media – MAS S.67 // Spring 2020". Retrieved 2021-01-13.
  6. https://www.vogue.com/article/sinead-bovell-model-artificial-intelligence
  7. "Mixing reality and fantasy, virtual influencers thrive amid the pandemic | CBC News". CBC. Retrieved 2021-01-13.
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