Vitalite

Vitalite is a sunflower oil based spread , produced by Dairy Crest in Kirkby, Merseyside.

This article is about the margarine. For the health authority in New Brunswick, see Vitalité Health Network.

It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.[1] In 2008, it was relaunched as a dairy free spread, making it suitable for vegans.

Advertising

A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song Israelites by Desmond Dekker. This campaign ran until 1994.[2] The parody began:

"Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."

References
  1. "Unigate spreads its yellow fat interests". marketingweek.com. 19 July 1996. Retrieved 1 August 2018.
  2. "Vitalite 80s advert". YouTube. 2012-08-06. Retrieved 2013-08-31.


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