VivaConnect

LiveTalk is used for Live audio streaming of events over a phone call. A user calls on a published phone number and then experiences Live audio streaming of the event without any internet, smartphone, or subscription to special or premium add-on services. The caller can avail this facility at the rate of a regular phone call without any extra charges. LiveTalk was used extensively by Bharatiya Janata Party in its 2014 Lok Sabha campaign to reach Media Dark Regions in India.[3][4] It broadcast Narendra Modi's speeches directly via phone call.

After BJP won the 2014 Lok Sabha Elections,[5] LiveTalk was also used to broadcast India's Prime Minister Narendra Modi's oath taking ceremony Live on Mobile Phones[6][7][8][9] and later on India's Independence Day, 15 August.[10]

LiveTalk also won three Gold awards at Mobile Marketing Association's Smarties India 2014.[11]

In 2014, Facebook launched a Missed Call Ad Unit[12] business specifically for the feature phone heavy Indian market. To scale-up its reach across mobile devices, Facebook partnered with VivaConnect for its missed call platform.[13]

When a person sees an ad on Facebook, they can place a ‘Missed Call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, without using airtime or data.

MoRe is a gratification service that enables a customer to avail mobile recharge by giving a missed call. The service is designed for brands to offer gratification marketing schemes, by delivering mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity.[14][15]

iVote is a Missed Call-based product that enables people to cast their votes without incurring any charges. It is mainly used by Television reality shows, marketing/branding campaigns that operate on voting mechanism.[16][17]

In 2007, VivaConnect started delivering marketing/transactional information to the targeted audience of its clients, over e-mail and SMS.

A user gives a Missed Call to a specified phone number and then further engagement can be built on it.

VivaConnect's Voice Call Services primarily provides two services:

• Promotional : Used by brands or companies to send promotional voice calls to the target audience
• Transactional : Used to deliver transactional information like account details, one-time passwords, ticket booking status to customers in real-time.

In 2015, VivaConnect won two awards at ACEF (Asian Customer Engagement Forum) for its Voice Call based game, designed to promote the car Bolt from Tata Motors.[18][19][20]