Voxxi

Voxxi, stylized as VOXXI, was a website that was launched by Spaniard journalist Emilio Sánchez (former EFE staff)[1] and investor Salomon Melgen in 2011[2] but that soon failed to establish itself as a credible source of information.[3][4][5]

VOXXI
TypePrivate
IndustryNews Website
FounderEmilio Sánchez and Salomon Melgen
Area served
Worldwide
Websitewww.voxxi.com

The news site was created in order to distribute content for Latino individuals whose dominant language was English,[2] in competition with services provided by English-based news services looking to expand their influence in the Latino marketplace.[6] At its 2011 launch at the Newseum in Washington, D.C., Voxxi partnered with the National Hispanic Foundation for the Arts in the promotion of the advancement of Latino people in America.[7]

Voxxi launched with topical verticals including politics, health, education, sports and entertainment. Ivonne Malaver was the original editor-in-chief but was soon relieved of her position and Sanchez assumed the role himself while hiring experienced editors for each vertical. This translated into a surge in organic traffic and in turn, into more funding for the site, which now had millions of visitors.

In 2013, Voxxi stopped publishing health content and instead launched a stand-alone site called Saludify.[8] Saludify.com had a variety of health-related sections including Prevention, Psychology, Fitness, Nutrition, Sexuality, Health news and Children’s Health, among others.[9]

Although VOXXI started operation with a healthy number of staff members, including developers, marketing specialists, editors, social media managers and a large pool of writers and contributors, which for many months led to millions of visitors per month and a strong following in social media, Sanchez and Melgen decided to switch gears in 2013 and continue operation with only three people on staff, a handful of interns and a few writers. Site traffic for Voxxi and Saludify quickly and significantly declined.[10]

In 2014, Sanchez associated with InteractiveONE[11] in an effort to revert to higher traffic days but the alliance was unsuccessful.

As of March 2015, VOXXI and Saludify quietly shut down. Sanchez later admitted in written statement that this was partly due to the failure in building enough traffic to secure revenue.[12]

"A lack of funding, erroneous strategy, fierce competition, insufficient web traffic and other market factors have forced the shutdown of VOXXI, three years after its launch," explain Media Moves.[10]

References
  1. "Emilio C. Sánchez". Retrieved February 22, 2012.
  2. Portada Online (November 28, 2011). "Voxxi launches a new site catering to acculturated Latinos". New Generation Latino Consortium. Retrieved February 21, 2012.
  3. Rebels, Latino (2013-02-02). "VOXXI Issues Statement About Founder Melgen's FBI Investigation". Latino Rebels. Retrieved 2016-05-22.
  4. "The Cloakroom: Melgen's VOXXI endorses Menendez". Human Events. Retrieved 2016-05-22.
  5. "Voxxi Defends Co-Founder Dr. Salomon Melgen, Drug Cartels and the Vinicio Castillo Semán Connection (Update: Voxxi DELETES Article) (Update: Republishes)". Viral Read. Retrieved 2016-05-22.
  6. Leslie Berestein Rojas (February 10, 2012). "Why English-language content for Latinos is the future". Southern California Public Radio. Retrieved February 23, 2012.
  7. "EU portal seeks to conquer the Hispanic market Anglophone". February 12, 2012. Retrieved February 21, 2012.
  8. "Portada: Voxxi launches Saludify, bets on Vertical Site Strategy". 2013-03-26. Retrieved September 26, 2016.
  9. "New Latino Health Site Saludify.com Educates Hispanics about Health and Wellness". 2013-03-25. Retrieved September 26, 2016.
  10. "Voxxi Archives - Media Moves". Media Moves. Retrieved 2016-05-22.
  11. "VOXXI partners with Interactive ONE for Sales and Content Development". 2013.
  12. "VOXXI, the Popular Independent News Outlet, Closes its Doors". Latin Post. 2015-03-26. Retrieved 2016-05-22.
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