WSJ On Campus

WSJ On Campus is a brand created through a strategic partnership between The Wall Street Journal and the college website Unigo.[1]

WSJ On Campus
TypePrint and Online Newspaper
Owner(s)News Corp (via Dow Jones & Company), Unigo
LanguageEnglish

WSJ On Campus pairs The Wall Street Journal’s reporters with Unigo’s network of hundreds of thousands of current college students on more than 7,000 campuses across America.[2]

A key feature of the WSJ On Campus brand is the integration of professional journalism from WSJ[3] with crowd-sourced student content from Unigo[4] to create original stories on college admissions and college life.[5] Paul Bascobert, chief marketing officer at Dow Jones & Company, announced the creation of WSJ On Campus alongside Jordan Goldman, Unigo's founder and CEO.[6] Stories from WSJ On Campus have won multiple awards from The Association of Educational Publishers, including Best Education Portal, Best Social Media and Best Education Website.[7][8][9]

In addition to original reporting, WSJ On Campus also produces live webcasts examining key issues around college admissions and college life.[10] Webcasts are hosted by Jordan Goldman and broadcast on the homepage of WSJ.com.[11] To date, WSJ On Campus webcasts have featured Goldman interviewing Deans of Admissions from Princeton University,[12] the University of Pennsylvania,[13] Columbia University,[14] the Massachusetts Institute of Technology,[15] Brown University,[16] Williams College,[17] Wesleyan University,[18] Bryn Mawr College ,[19] Grinnell College,[20] New York University, Penn State and the University of Vermont.[21]

References
  1. "Wall Street Journal Launches WSJ On Campus with Unigo". TheGlobeNewswire. October 26, 2009.
  2. "The Wall Street Journal Goes Back to School". Adweek. October 27, 2009.
  3. "Wall Street Journal Launches Site Aimed at Co-Eds". Adweek. October 27, 2009.
  4. "Unigo Partners with WSJ for New Web Site". HuffingtonPost. March 18, 2010.
  5. "Learn to Manage Your Time in College". US News & World Reportt. Oct 5, 2011.
  6. "Upstarts and Strategic Partnerships". Upstarts Blog from McGraw-Hill. October 29, 2009.
  7. "Unigo Wins Best Education Website from Association of Educational Publishers". Slideshare. Retrieved 19 June 2015.
  8. "Unigo Wins Best Education Portal from Association of Educational Publishers". Slideshare. Retrieved 19 June 2015.
  9. "Unigo Wins Best Education Social Media from Association of Educational Publishers". Slideshare. Retrieved 19 June 2015.
  10. "Juggle Announcement: College Admissions Webcast". The Wall Street Journal. November 30, 2009.
  11. "Want to Get Into Princeton?". The Wall Street Journal. November 24, 2009.
  12. "WSJ On Campus Presents Inside the Admissions Office". PR Newswire. November 23, 2011.
  13. "Penn's Dean of Admissions Answers Questions on Live Webcast". University of Pennsylvania. December 2, 2009.
  14. "Wesleyan Hosts First WSJ On Campus Webcast". Wesleyan University. January 20, 2010.
  15. "WSJ On Campus Presents Webcast Paying For College - What You Need to Know". PR Newswire. April 7, 2013.
  16. "WSJ On Campus Offers Insider View on College Admissions". Wake Forest University. October 30, 2009.
  17. "WSJ On Campus Student Aid Webcast". Penn State University. April 5, 2010.
  18. "Wesleyan Hosts Wall Street Journal Webcast". Wesleyan University. December 17, 2009.
  19. "Bryn Mawr Joins Other Top Schools in Online Forum". Bryn Mawr College. November 23, 2011.
  20. "WSJ Webcast". Hartford Courant. November 29, 2012.
  21. "Webcast on Admissions to Selective Colleges". Florida Sun Sentinel. November 30, 2009.
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