Wayne's Coffee

Wayne's Coffee is a Swedish-based coffeehouse chain founded in Stockholm in 1994. It is now owned by Tank & Rast, and through its franchising model, it has coffeehouse in multiple countries in Europe and Asia.

Wayne's Coffee
TypePrivate
IndustryRestaurants
FoundedStockholm, Sweden
Websitewww.waynescoffee.com

Overview

Wayne's Coffee was founded in 1994 in Stockholm, Sweden.[1] The company aims to offer a fika experience.[1] Wayne's Coffee is organic,[2] and certified by the Swedish KRAV,[3] and the international Rainforest Alliance organisation.[4] Wayne's Coffee has been described as the "Swedish version of Starbucks."[5]

In 2018, Wayne's Coffee was bought by German motorway services company Tank & Rast.[1] Founder Anders Stal was replaced as Wayne's Coffee CEO by Mats Hörnell .[1] Wayne's Coffee operates on a franchise model,[6][7] and in 2017, Wayne's Coffee won Stockholm's Franchise chain of the Year award.[8]

Locations

Europe

Wayne's Coffee has over 400 coffeehouses in Sweden,[2] and the coffeehouses aim to have similar styling throughout the country.[9] In 1999, Wayne's Coffee opened up coffeehouses in Finland, the first country outside Sweden to get Wayne's Coffee branches.[10] Wayne's Coffee had around locations in Finland until 2012, when franchisee Restamax (now known as NoHo Partners) gave up their licence to operate under the Wayne's Coffee brand name.[11][12] Later in the year, Wayne's Coffee opened new coffeehouses in Finland,[11] including in the Matkus shopping center in Kuopio and Tampere.[11][12]

In December 2017, Wayne's Coffee opened its first coffeehouse in the United Kingdom in Kensington, London.[1] In 2018, it opened a branch in Ilford.[13] In 2019, Wayne's Coffee opened a coffeehouse in Manchester, the first coffeehouse they had in Northern England.[2] In the same year, Wayne's Coffee started importing tea from the London Tea Exchange, who are believed to be the world's largest premium tea company.[14]

In Europe, Wayne's Coffee also has coffeehouses in Norway,[15] Germany, the Netherlands,[3] and Cyprus.

Asia

In 2010, Wayne's Coffee opened up a store in Riyadh, Saudi Arabia. In 2018, Wayne's Coffee opened a coffeehouse in Ho Chi Minh City, Vietnam. It was the first Wayne's coffeehouse in Asia (excluding the Middle East).[3] By the end of 2018, Wayne's had seven stores in Vietnam.[8] In 2019, Wayne's Coffee opened up a store in Shanghai, China.[8] In Asia, Wayne's Coffee also has coffeehouses in Jordan[2] and Oman.[3]

See also

References

  1. "Swedish chain Wayne's Coffee bought out by German travel giant". Verdict Food Service. 2 February 2018. Retrieved 8 June 2020.
  2. "A Scandinavian-inspired café is giving out FREE coffee". Manchester Evening News. 2 September 2019. Retrieved 8 June 2020.
  3. "Fika culture and organic materials: Wayne's Coffee is going to triumph". Vir.com.vn. 15 June 2018. Retrieved 8 June 2020.
  4. "The Scandinavian market potential for coffee". Center for the Promotion of Imports. 15 January 2020. Retrieved 8 June 2020.
  5. Oleson, Elisabet (2006). Adventure Guide to Sweden. Hunter Publishing. p. 62. ISBN 9781588435521.
  6. "Change of ownership for coffee chain that recently broke into UK market". Food Service Equipment Journal. 6 February 2018. Retrieved 8 June 2020.
  7. Salberg, Carl Arthur (2017). International Marketing: Strategy development and implementation. Routledge. ISBN 9781351732895.
  8. "Wayne's Coffee makes Chinese debut". Insider Retail. 26 February 2019. Retrieved 8 June 2020.
  9. Wee, Lionel (2015). The Language of Organizational Styling. Cambridge University Press. p. 85. ISBN 9781316194928.
  10. "Wayne's Coffee grows with new German owner". My News Desk. 1 February 2018. Retrieved 8 June 2020.
  11. "Wayne's Coffee to re-enter Finland". Helsinki Times. 20 August 2012. Retrieved 8 June 2020.
  12. "Wayne's Coffee chain makes comeback in Kuopio and Tampere". Yle.fi. 20 August 2012. Retrieved 8 June 2020.
  13. "Swedish coffee shop Wayne's Coffee to open in Ilford next year". Ilford Recorder. 14 December 2017. Retrieved 8 June 2020.
  14. "Export Success Brewing for London Tea Exchange". UMI. 15 March 2019. Retrieved 8 June 2020.
  15. Lloyd, Caroline; Payne, Jonathan (2016). Skills in the Age of Over-qualification: Comparing Service Sector Work in Europe. Oxford University Press. p. 161. ISBN 9780199672356.
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