Westfield Southland

Westfield Southland (previously known as Southland Centre) is a super regional shopping centre in the suburb of Cheltenham in Melbourne.[3] Southland has a floor area of 129,180m², making it one of the biggest shopping centres in Australia by size.[2] There are approximately 400 retailers in Southland, including Myer, David Jones and Harris Scarfe. According to the Melbourne 2030 Metropolitan Strategy, Southland is recognised as one of 26 Principal Activity Centres. The centre is also one of the most profitable shopping centres in Australia, with an annual turnover of $857.9-million recorded in 2016.

Westfield Southland
The shopping centre alongside Nepean Highway
LocationCheltenham, Victoria, Australia
Opening dateSeptember 1968
OwnerJointly Owned:
No. of stores and services~394[2]
Total retail floor area~129,094 m2 (1,389,556 sq ft)[2]
No. of floors
  • 3 (retail)
  • 6 (carpark)
Parking5,980[2]
Public transit access
Websitewestfield.com.au/southland

History
An aerial photograph of the area in which Southland now stands, in 1951, with the current centre's land perimeter shown in red.

Southland shopping centre was designed by Melbourne architects Tomkins, Shaw & Evans,[4] who had previously designed Westfield Miranda (then Miranda Fair) in 1964. At the time of its opening, in September 1968, Southland was one of the premier shopping centres in Melbourne. It was, by modern standards, a relatively small shopping centre with only a handful of large stores, including a Myer department store and a Safeway supermarket, plus a few dozen other smaller retailers, banks and cafes. An unusual feature was a roof garden with lawns, shrubs and trees. Another notable design feature were wall murals in the hallways leading in from the entrances that featured original abstract art-work on ceramic tiles. Architectural photographer Wolfgang Sievers took a series of striking images of the building soon after it opened and these are now held by the National Library of Australia.[5]

Architects Tomkins, Shaw & Evans received the Victoria Award in 1969 for their design of Southland, beating the National Gallery of Victoria for the award. This was during a period when shopping centres were recognised "for the quality of their design or amenity".[4] Prior to the mid–1980s Southland was owned by the Myer Emporium, and the centre would not rival the nearby Chadstone Shopping Centre in size, until the Westfield Group took over management.[6]

During Southland's history, many renovations and face-lifts have shaped the centre, such as the first expansion in 1987 and the development of a Village Cinemas complex and food court in 1990. The rooftop garden was removed upon first redevelopment and was replaced with a third level of stores.[7]

1990s redevelopment
The new centre under construction.

Prior to the extension, the 70,000m² Southland shopping centre had very limited development options.[8] In June 1991, Westfield developers began discussions with the City of Moorabbin about the rezoning of the 60,000 m² Cheltenham market area in order for them to construct a multimillion-dollar extension of Southland as part of a major redevelopment. The original plan was to have replaced the market with a 10-storey office tower and a two-level shopping centre, with a retail bridge connecting the new centre with the existing Westfield Centre over the eight-lane Nepean Highway. The new centre would feature a discount supermarket and a regular supermarket as well as new speciality stores. All up, the whole centre would comprise up to 360 stores. In June 1993, planning approval was given by the Minister for Planning Rob Maclellan.[9]

Northern side of the retail bridge over the Nepean Highway, in 2011.

In December 1996, plans were changed in favour of better car park arrangements as well as easier access to the centre. The centre would soon feature more than 400 stores across three levels.[7]

In November 1997, demolition commenced at the Cheltenham market site. In March 1998, the first concrete was poured by the Premier of Victoria Jeff Kennett.[7] The two sites were to be linked by a bridge with shops on it. The former cinemas and food court were demolished, and the wide, multi-level retail-pedestrian-vehicle bridge (largest of its kind in the Southern Hemisphere[10]) was added. During this time, the Myer anchor moved from the original site to the newer site. Construction was not just limited to the new site with the original site being upgraded to include a new larger cinema complex, in the youth-oriented mall called The Street.

The redevelopment was opened in stages, with The Street opening in April 1999. The main part of the redevelopment, the additional site and bridge were opened on 28 October 1999.[11] The $300 million redevelopment was completed on 5 May 2000, with the opening of the David Jones Department store.[8][12]

Subsequently, another $13 million was used for additional work, which included construction of shaded car park areas, two new car park ramps as well as a large glass window attached to the second level of the retail bridge, which has views 16 kilometres in the distance of the Melbourne CBD.[8][13]

Melbourne 2030 Metropolitan Strategy
Southland with grey paint.

From 2002, the Victorian State Government has designated Southland as one of 26 Principal Activity Centres in the city, as described in the Melbourne 2030 Metropolitan Strategy.[14]

A focal point of the activity centre has been public transport; a 2002 planning report found gaps in Melbourne's transit pertaining to Southland, particularly its lack of transport accessibility.[15] In 2013, Public Transport Victoria (PTV) released its 20-year Network Development Plan; the report found that a railway station at Southland would need to be built within the next five years, as to improve Melbourne's transport system.[16] In 2015, the Victorian Government committed to building a railway station at Southland to serve the busy shopping centre. Construction on Southland railway station commenced in 2016 and it was completed and opened in November 2017.[17][18]

Stores

Westfield Southland features up to 400 stores including 2 department stores, 4 discount department stores, 3 supermarkets, 3 electrical (computers, television etc.) retailers and a 16 screen Village Cinemas Multiplex (cinema).[19] The centre recorded an annual turnover of $857.9-million in 2016, according to Scentre Group.[2]

View from Nepean Highway (East side)
View from Nepean Highway (West side)

A large number of scenes for the Seven Network comedy Kath & Kim were filmed at Southland. In the programme the centre is designated as Fountain Lakes, where some of the shopping scenes are also filmed. The centre is also featured in multiple episodes of the ABC2 television drama-comedy series Please Like Me.[20]

See also

References
  1. Condon, Turi (20 June 2014). "Westfield restructure a success: Lowy". The Australian Business Review. Retrieved 14 October 2014.
  2. Westfield Southland Portfolio. Scentre Group. Retrieved 28 December 2017
  3. "Westfield Southland". Scentre Group. Retrieved 26 December 2017.
  4. Walker, Paul. 2015. Reinventing Southland: The Shopping Mall and Public Program. University of Melbourne. Retrieved 27 January 2016
  5. Wolfgang Sievers, Night view of Southland, 1969
  6. Upton, David. (6 August 1987). "Property Trust duo adds $293m to issues queue". The Sydney Morning Herald. Retrieved 27 January 2016
  7. Kingston Historical Site – "Westfield Spans Nepean Highway". Retrieved 27 January 2016
  8. Westfield Shoppingtown Southland Development Pdf
  9. Graham, Tim and Buchanan, Kathleen. (2 June 1993). "Go-ahead for $500m shops plan". The Age. Retrieved 6 June 2015
  10. City of Kingston – "Retail Infrastructure"
  11. Westfield Southland opens new Myer retail bridge Westfield Corporate. 28 October 1999
  12. David Jones store opening completes redevelopment of Westfield Shoppingtown Southland Westfield Corporate. 5 May 2000
  13. Rafferty, Michelle. (16 September 2002). "City views on the – menu at Southland". Sandringham Brighton Advertiser. Retrieved 6 June 2015
  14. (October 2002). Melbourne 2030 – October 2002 Draft. Department of Infrastructure. Retrieved 28 December 2017
  15. (October 2002). Melbourne 2030 – Planning for sustainable growth. Department of Infrastructure. Retrieved 28 December 2017
  16. Andrews, Jon (28 March 2013). "Airport link 15 years off in $30b public transport plan". The Age. Retrieved 28 December 2017.
  17. Sommerville, Troels. (21 December 2015). "Commuters in for more delays as Southland train station works begin". Moorabbin Glen Eira Leader. Retrieved 28 December 2015
  18. Sommerville, Troels (11 March 2015). "Southland train station plans released ahead of consultation sessions". Herald Sun. Retrieved 12 March 2015.
  19. Cheltenham Activity Centre Structure Plan – "Background Report". Retrieved 22 March 2010
  20. "Sausage Sizzle". Please Like Me. Season 2. Episode 5. 9 September 2014. ABC2.

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