Whatfix

Whatfix is a SaaS based platform which provides in-app guidance and performance support for web applications and software products.[1] Whatfix helps companies to create interactive walkthroughs[2] that appear within web applications.

Whatfix
TypePrivate company
IndustryInternet
Founded2014 (2014)
HeadquartersSan Jose, California and Bengaluru, India
Key people
Khadim Batti (CEO), Vara Kumar (CTO)
Number of employees
450
Websitewhatfix.com

Whatfix has offices in San Jose, California and Bengaluru, India.

Background

Cofounders Khadim Batti and Vara Kumar first developed a search and social media engagement platform for SMBs.[3] The product then pivoted to an interactive guidance platform for enterprises called Whatfix. Currently, Whatfix helps companies increase user adoption of the applications they use while also providing performance support.[4][5] Whatfix also has a free community version where individuals can create interactive walkthroughs on websites and applications and share them publicly.

Funding

In April, 2015, Whatfix raised $1 million in seed funding.[6] The round was led by US-based venture capital firm Powerhouse Ventures, startup accelerator GSF and other Silicon Valley-based angel investors.

In April, 2017, Whatfix raised $3.7 million in Series A funding.[7] The funding round was led by Stellaris Venture Partners, with participation from existing investors Helion Venture Partners and Powerhouse Ventures.[8]

In March, 2019, Whatfix raised $12.5 million in Series B funding. EightRoads had led the round with participation of Cisco and existing investors Helion Venture Partners and Stellaris Venture Partners.

In October 2019, Whatfix acquired Airim to offer the Industry’s first autonomous personalization platform for the Digital Adoption solutions category.[9]

In February 2020, Whatfix raised $32 million in Series C funding. Sequoia Capital India led the round with participation from existing investors EightRoads, Cisco and F-Prime Capital.

Product

Whatfix's platform provides product adoption, user onboarding, employee training, self-service support and performance support for companies using enterprise web applications.[10] The platform allows SaaS application users to create interactive walkthroughs, or in-app guidance flows, that can lead users through a task on the application.

Whatfix has obtained ISO 27001:2013 certification[11] as well as being SCORM 1.2 and DITA compliant.[12] Whatfix is available as a paid Business version as well as a free version.[13] Whatfix is most commonly used on platforms like Salesforce, SAP SuccessFactors, Oracle Cloud, Workday, SharePoint, Apttus etc.

Whatfix has also obtained SOC 2 certification.[14]

In January 2018, the company announced that Vispi Daver, a veteran Silicon Valley investor who has invested in Parature, Revionics, MakeMyTrip among others, joined the executive team. He was already on the Board of the company.[15]

References
  1. News, EIN (2017-04-04). "Performance support software platform startup Whatfix raises $3.5M". EIN News. Retrieved 2017-09-07.
  2. Costea, Ramona. "Whatfix is Now Available in the Oracle Cloud Marketplace". Retrieved 2017-09-06.
  3. "Tech startups such as Nowfloats, Whatfix and Zoho eye potential of local SMEs". The Economic Times. 2015-04-28. Retrieved 2017-09-07.
  4. "3D Results® Announces Strategic Partnership to Accelerate User Adoption for SAP® SuccessFactors®". PRWeb. Retrieved 2017-10-04.
  5. "Startup tools list - the amazing free services that will improve your work | Squirrly". Squirrly. Retrieved 2017-09-07.
  6. Abrar, Peerzada (2015-04-10). "Whatfix raises Rs 5.5 crore from PGSF". The Economic Times. Retrieved 2017-09-07.
  7. "Whatfix raises US$3.7M Series A to allow businesses to create interactive help guides on websites". Retrieved 2017-09-07.
  8. "Whatfix | crunchbase". www.crunchbase.com. Retrieved 2017-10-04.
  9. Newsdesk, HrNxt (2019-11-01). "Tech Startup Whatfix Acquires AI Platform Airim". hrnxt.com. Retrieved 2020-04-01.
  10. "How Whatfix Grew To 200+ Customers With Its Performance Support Platform". inc42.com. Retrieved 2017-09-07.
  11. GmbH, finanzen.net. "Whatfix Receives ISO3 Certification Demonstrating Highest Information Security Standards". markets.businessinsider.com. Retrieved 2017-11-13.
  12. Editor, News. "Whatfix Launches World's First SCORM-compliant In-app Guidance Tool". Learning Solutions Magazine. Retrieved 2017-09-07.CS1 maint: extra text: authors list (link)
  13. Smarty, Ann (2015-10-21). "10 Free Website Usability Tools to Improve Your Customer Experience". Entrepreneur. Retrieved 2017-10-04.
  14. "Whatfix Completes SOC 2 Certification". PR.com. Retrieved 2018-02-27.
  15. www.ETtech.com. "Enterprise focused Whatfix onboards MakeMyTrip investor Vispi Daver - ETtech". ETtech.com. Retrieved 2018-02-27.
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