WiFi Master Key

WiFi Master (formerly WiFi Master Key[2]) is the world's first and largest peer-to-peer Wi-Fi sharing platform for free WiFi access developed by LinkSure Network.[3] It is a mobile application software that leverages on the sharing economy, cloud computing, and big data in an attempt to provide users with a safe and free Wi-Fi internet connection shared by Wi-Fi hosts around the world.[4][5] It is also known as a free wifi access app pioneer in China.[6] WiFi Master is operated by LinkSure Network, a mobile internet unicorn company providing free internet and content services.[7] The company's founder and CEO, Chen Danian, was previously COO and co-founder of Shanda.[8]

WiFi Master

Developer(s)LinkSure
Stable release
Android 4.1.12

iOS 3.3.6

Operating systemAndroid, iOS
Available inMultilingual, 19 languages[1]
TypeTools
LicenseFreeware
Websitewifi.com

WiFi Master was first released in 2012, and by 2016 it became the world’s largest Wi-Fi sharing community with over 900 million users and 520 million monthly active users.[9][10]

In terms of combined iOS and Android app downloads, WiFi Master is ranked 5th in the world, after WhatsApp, Instagram, Facebook and Facebook Messenger.[11][12] WiFi Master is the 3rd largest software app in China after WeChat and Tencent QQ.[13]

History

WiFi Master was created by Chen Danian in hope to bridge the digital divide and help people achieve self-actualization by granting them access to free Internet, like how the Internet had opened doors for him.[14] Chen Danian shared in an interview with Forbes, that he was born into poverty in rural China, and using the Internet he realized that it was a tool to change destinies and pursue happiness by exploring opportunities.[15]

In September 2012, WiFi Master was first launched in China.[16]

In 2015, its operating company, LinkSure closed its A round funding of USD 52 million at a billion-dollar valuation, becoming a unicorn company in the mobile internet industry.[17] In May 2015, LinkSure bought the domain name wifi.com and established a branch in Singapore to expand its overseas services. WiFi Master was launched worldwide, rapidly gaining popularity in Southeast Asia.[18] [19]

In 2016, WiFi Master became the world’s largest WiFi sharing community. WiFi Master announced in June 2016 that it had surpassed the 900 million users milestone with 520 million monthly active users, providing over 4 billion daily average connections with over 80% of successful connection rate worldwide.[20] WiFi Master is available in 223 countries, and is the top tools app on Google Play store in 49 countries.[21][22] In terms of combined iOS and Android downloads, WiFi Master is ranked 5th in the world in below WhatsApp, Instagram, Facebook and Facebook Messenger.[23][24][25] [26] WiFi Master has the 3rd largest user base among software apps, after WeChat and Tencent QQ, in China.[27]

In 2019, WiFi Master Key rebrand as WiFi Master.[28]

Features

WiFi Master is a mobile Wi-Fi management tools app that work on iOS and Android operating systems. The application has a core function WiFi Search for users to find and connect to available nearby Wi-Fi hotspots in a tap. All available nearby Wi-Fi hotspots are listed with a "Connect" button; users can connect to the hotspots listed with a "Connect" button icon in a tap without typing login details.[29]

WiFi Security Matrix

WiFi Master introduced an all-round WiFi Security Matrix for enhanced Wi-Fi security assurance before, during, and after, every connection.[30]

Before connection

WiFi Master designed a Cloud Security Detection System (安全云感知系统) to help users detect possible Wi-Fi security risk in advance based on big data tracking. The system also applies machine learning algorithms to intelligently track the predicted risky Wi-Fi hotspots, adjusting hotspot risk level in real-time to avoid false alarm.[31]

During connection

WiFi Master developed a Security Tunnel Protection System (安全隧道保护系统) to provide users’ the fundamental protection during each Wi-Fi connection. The system comprises a set of multi-patented technology— encrypted hierarchical transmission, malicious attack real-time monitoring, and malicious attacks interception of up 90%— to encrypt users’ information, and monitor in real-time for network attacks including fishing, ARP attacks, DNS tampering during any Wi-Fi connection.[32]

After connection

Since September 2015, WiFi Master’s users in China are insured up to RMB100,000 (US$15,000) by the industry’s first WiFi Security Insurance (WiFi安全险), launched by LinkSure in partnership with ZhongAn Insurance (Chinese: 众安保险), in the event of network security issues.[33] The WiFi Security Insurance holds the record of zero claims since its inception.[34]

Discover News Feed

WiFi Master features a news feed in the app for users to discover and browse content upon getting connected online.

WiFi tools

In-built tools like WiFi speed test and WiFi signal test are also included in the app.

WiFi Map

In 2016, WiFi Master introduced a WiFi Map function in the app for users to find free and open hotspots available in the location. Later in June 2017, Facebook rolled out a similar function called “Find Wi-Fi” worldwide. [35]

Awards

WiFi Master won the “Product with the Most Growth” at the 2017 iResearch Awards in June 2017.[36]

References
  1. https://play.google.com/store/apps/details?id=com.halo.wifikey.wifilocating&hl=en
  2. "News of WiFi Master". www.wifi.com. Retrieved September 5, 2019.
  3. https://www.wifi.com/about.html
  4. http://www.fenxiangjj.org.cn/Files/file/20160229/20160229162134_6523.pdf
  5. Yang, Lin. "Crowd Source Internet In China: A Q&A With Shanda Cofounder Chen Danian". Retrieved October 13, 2016.
  6. "中国互联网协会发布"2016年影响中国互联网行业发展的十件大事"" [10 major events that impact China’s Internet industry in 2016] (in Chinese). Cyberspace Authority of China. January 10, 2017. Retrieved July 18, 2017.
  7. https://www.wifi.com/about.html
  8. https://www.sec.gov/Archives/edgar/data/1470157/000114420415052362/v419146_ex99-a1.htm
  9. "WiFi Master Key App Adds 100 Million Users in 3 Months, Now Surges Past 900 Million Users". PRNewswire. Retrieved September 18, 2017.
  10. "3年时间，用户从0到9亿，一把钥匙打开上网的大门". xueqiu. Retrieved September 19, 2017.
  11. "WiFi 万能钥匙开创共享经济新局面". Retrieved October 13, 2016.
  12. "[Updated] Born into poverty in rural China, this guy made an app that gives free WiFi, got 900M users and raised US$52M". e27. Retrieved September 18, 2016.
  13. "猎豹智库最新榜单 微信、QQ、WiFi万能钥匙连续六季度排名前三". Sohu. Retrieved September 19, 2016.
  14. "[Updated] Born into poverty in rural China, this guy made an app that gives free WiFi, got 900M users and raised US$52M". e27. Retrieved September 18, 2017.
  15. "Crowd Source Internet In China: A Q&A With Shanda Cofounder Chen Danian". Forbes. Retrieved September 19, 2017.
  16. http://cn.wifi.com/aboutus.html
  17. Ltd, Wifimaster (Singapore) Pte. "WiFi Master Key signed up 50m users in fast global expansion". Retrieved October 13, 2016.
  18. "Fast-growing Chinese unicorn WiFi Master Key plans to break into SE Asia as regional popularity soars". WiFi Rank. Retrieved September 18, 2017.
  19. "WiFi master key gains popularity as SE Asia adopts sharing economy". Republika. Retrieved September 18, 2017.
  20. http://news.163.com/17/0714/13/CPAEIQTN00018AOQ.html
  21. "WiFi Master Key Gains Popularity as SE Asia Adopts Sharing Economy". Retrieved October 13, 2016.
  22. "WiFi Master Key - by wifi.com - Android Apps on Google Play". Retrieved October 13, 2016.
  23. "WiFi 万能钥匙开创共享经济新局面". Retrieved October 13, 2016.
  24. "[Updated] Born into poverty in rural China, this guy made an app that gives free WiFi, got 900M users and raised US$52M". e27. Retrieved September 18, 2016.
  25. "WiFi Master Key app adds 100 million users in three months". The Nation. Retrieved September 18, 2017.
  26. "WiFi Master Key: The 3 most important strategies to get 900m users". Mastsea. Retrieved September 18, 2017.
  27. "猎豹智库最新榜单 微信、QQ、WiFi万能钥匙连续六季度排名前三". Sohu. Retrieved September 19, 2016.
  28. "News of WiFi Master". www.wifi.com. Retrieved September 5, 2019.
  29. http://en.wifi.com/faq.html
  30. http://netsecurity.51cto.com/art/201709/551761.htm
  31. http://www.sohu.com/a/132570037_163432
  32. http://www.chinanews.com/it/2017/09-18/8333958.shtml
  33. "Crowd Source Internet In China: A Q&A With Shanda Cofounder Chen Danian". Forbes. April 10, 2016. Retrieved July 18, 2017.
  34. http://tech.ifeng.com/a/20161118/44496463_0.shtml
  35. "Expanding Find Wi-Fi Globally". Facebook. Retrieved September 18, 2017.
  36. http://www.sohu.com/a/146763920_163432
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