WillNE

Will Lenney[1] (born 1996/1997), better known as WillNE, is a British YouTuber. Lenney's content is noted for both his videos focusing around internet culture and his practical jokes, such as getting a variety of YouTubers to collaboratively sing the song "All Star" without their knowledge, and pretending to be a contestant on I'm a Celebrity...Get Me Out of Here!.[2][3] Lenney's style of content was described by Vice Media in 2018 as designed for "teenagers hyper-literate on internet culture."[1]

WillNE
Personal information
BornWill Lenney
1996/1997 (age 23–24)[1]
Whitley Bay, England[1]
NationalityBritish
OccupationYouTuber
YouTube information
Years active2012-present
GenreComedy
Subscribers4,330,000
Total views609,530,000
Associated actsMemeulous
100,000 subscribers 2016
1,000,000 subscribers 2017
Updated: 30 December 2020

Early life and education

Lenney was born and grew up in Whitley Bay, England. He attended Loughborough University, where he studied automotive engineering. In 2016, Lenney quit his job as an attendant at a dinosaur-themed mini golf course.[1]

Career

Lenney had his first wave of popularity in 2016, when he produced a video on grime music channel "BGMedia", and what he considered the poor quality of the child rappers hosted on their channel. The video went viral, becoming highly popular and dramatically increasing the size of Lenney's channel.[1] By September of 2016, Lenney's channel had amassed roughly 250,000 subscribers. Around that same time, he left university in order to become a full-time YouTuber on advice from his mother. On 22 December 2017 Lenney's channel reached 1 million subscribers, making him among the 25 most-subscribed British YouTubers.[1]

In November 2018 Lenney attempted to fool various UK-based Tabloid media companies into believing that he would be a contestant on I'm a Celebrity...Get Me Out of Here!. The campaign was partially successful, with several organisations, including OK! Magazine and Metro printing stories on the rumors before the full cast of the series was revealed.[4] In 2019, Lenney went on a tour with fellow YouTuber Stephen Tries, titled This Week On The Internet Live.[5] In January 2020, Lenney made a video in which he pretended to be muscular in photos he posted on Instagram, while producing the video he received a brand deal offer from a fitness company.[6] In April 2020 Lenney co-launched a collaboration channel with fellow YouTubers ImAllexx, James Marriott and Memeulous, called the "Eboys".[7]

Personal life

Lenney currently resides in London.[3] He has a girlfriend named Mia.[8]

References
  1. Zadeh, Joe; Bethell, Chris (February 22, 2018). "The Lonely Life of a Professional YouTuber". Vice. Retrieved October 6, 2020.
  2. Hall, Pagen (April 14, 2020). "Video Spotlight: Making YouTubers Sing Smash Mouth - All Star Without Them Noticing". Ten Eighty Magazine. Retrieved October 7, 2020.
  3. Wolfson, Sam (October 19, 2019). "'All the hood rats would jam with us': Grandmaster Flash, AJ Tracey and other artists on the generation gap". The Guardian. Retrieved October 7, 2020.
  5. Woods, Jamie (April 21, 2019). "Gig Review: This Week On The Internet Live". Insanity Radio 103.2FM. Retrieved October 12, 2020.
  6. Ellis, Phillip (January 22, 2020). "This Guy Pretended to Be Swole on Social Media for a Week". Men's Health. Retrieved October 7, 2020.
  7. Jennings, Maddy (April 16, 2020). "Eboys Collaboration Channel Announced". Ten Eighty Magazine. Retrieved October 12, 2020.
  8. Rogers, Jonna (July 3, 2019). "Weekly Round-Up: 24 – 30 June 2019". Ten Eighty Magazine. Retrieved October 12, 2020.
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