Yoola

Yoola is a U.S.-based[1] entertainment company and a global YouTube multi-channel network (MCN) that works with creators and brands to develop, distribute, license, promote, and monetize content and products.

Yoola
IndustryEntertainment
Founded2012 (2012)
FoundersArtyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov, Ilan Troyanovsky, Eyal Baumel
Key people
  • Eyal Baumel (CEO)
  • Anna Gradil (COO)
Websiteyoola.com

The Yoola network generates over 10 billion monthly views, has more than 1.5 billion subscribers, and manages 300 YouTube creators and channels with more than 1 million subscribers each.[2][3][4][5]

History

Yoola was founded in 2012 by Artyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov, and Ilan Troyanovsky, originally focused on creating a single content channel focused on fashion and lifestyle. After gaining viewership, Yoola shifted to become an MCN, working with and managing various other content channels.

Yoola’s CEO, Eyal Baumel,[6][7][8][9] was previously co-founder of Bites.tv,[10] a voting-based participation platform that served more than 1 billion questions; created by Fox Sports, Miami Heat, American Music Awards, Billboard Music Awards, Linkin Park, and VegasInsider, as well as influencers such as Justin Bieber, Usher, and Ariana Grande via the Bkstg app, and international TV shows like Master Chef and Big Brother.[11][12][13]

In 2018, former YouTube senior strategist and partnerships manager Anna Gradil joined the company as COO.

Yoola has offices in Los Angeles, Beijing, Haifa, Kyiv, St. Petersburg and Moscow.

Distribution

Yoola works with content creators and rights holders to develop, manage, produce and distribute multi-channel content.[14]

As a distribution platform,Yoola focuses on globalization of content by partnering with creators to penetrate emerging markets (e.g. China and Russia).[15][16][17][18][19] With teams in Moscow and Beijing and through partnerships with local platforms,[20] networks, influencers and brands, Yoola localizes, manages, promotes, and monetizes content across local leading social and video networks[21][22] such as Sina Weibo, Tencent, Youku Tudou, Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, Ok.ru and VK (social networking).[23][24][25][26][27]

See also

References
  1. Perelli, Amanda. "Meet Yoola, the company helping YouTube stars like 6-year-old Anastasia Radzinskaya make millions from global business empires". Business Insider. Retrieved 2020-06-02.
  2. Social Blade, Top 250 YouTube Networks by Most Viewed.
  3. Melissa Goh (April 13, 2017). "Western content is heading to Chinese social media feeds". CNBC.
  4. Adam Rowe (April 12, 2017). "How Yoola Is Bringing Western Influencers to the Chinese Market". Tech.co.
  5. Social Blade, Yoola.
  6. Christina DesMarais (April 20, 2017). "27 Expert Tips for Marketing to Millennials". Inc.
  7. David Cohen (March 6, 2019). "Instagram Shed Some Light on Its Game Plan for Branded Content in 2019". AdWeek.
  8. Danny Parisi (March 13, 2019). "'You can't make everyone happy': Brands are choosing close-knit communities over followers". Glossy.
  9. Paris Martineau (November 18, 2018). "Inside the Pricey War to Influence Your Instagram Feed". Wired.
  10. Crunchbase, Eyal Baumel.
  11. "Eyal Baumel". Digital Entertainment World. 2019-01-31. Retrieved 2019-03-21.
  12. "Premier Partners Archives". Stop Cyberbullying Day. Retrieved 2019-03-21.
  13. Levin, Michal (2014-02-13). Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices. "O'Reilly Media, Inc.". ISBN 9781449340421.
  14. John Hall (March 26, 2017). "3 Companies Bringing Content Marketing Back to Life". Inc.
  15. Yuyu Chen (April 14, 2017). "Western YouTube stars look to crack the Chinese social networks". Digiday.
  16. China Daily (May 22, 2018). "Makin' Dough with Dough: Yoola's popular channel So yummy launches in China". China Daily.
  17. Melissa Goh (April 13, 2017). "Western content is heading to Chinese social media feeds". CNBC.
  18. eMarketer, Recommended Reading: April 17, 2017.
  19. "全球第四大MCN来到中国，"你得拥有更多创造力才能变现"_科技". xinwen.eastday.com (in Chinese). Retrieved 2018-05-15.
  20. Geoff Weiss (July 17, 2017). "This Is The Most-Shared Facebook Video Of All Time". Tubefilter.
  21. eMarketer, Five Things You Should Know About China's Millennials.
  22. Sam Flemming (August 10, 2016). "The State of Chinese Social Media in 2016: What You Need to Know". AdAge.
  23. Melissa Goh (April 13, 2017). "Western content is heading to Chinese social media feeds". CNBC.
  24. Diogo Costa (October 25, 2016). "Top YouTube MCNs Yoola and UUUM Partner to Develop New Productions". Tech.Co.
  25. China.com (April 11, 2018). "顶尖MCN Yoola：搭建中西方KOL和品牌间的传播桥梁". China.com.
  26. Ashley Dudarenok (December 27, 2018). "Rise of foreign stars in Chinese social media marks the beginning of a new trend". The Next Web.
  27. Zhang Xingjian (August 10, 2018). "Top media company Yoola connects China and the West". China Daily.
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