Yummy mummy

Yummy mummy is a slang term used to describe young, attractive mothers.

The term developed in the late 20th century, and was often applied to celebrity mothers such as Elizabeth Hurley[1] or Victoria Beckham,[2] who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles. Episode 13 of series six of The Nanny (airing in 1999) was called "The Yummy Mummy". A stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times as having an existence "bankrolled by a husband working himself to death in the City, [dressing] in designer outfits... carries the latest must-have bag [and] whose hair and nails are perfectly groomed".[1]

It was reported in 2008 that celebrity yummy mummies were contributing to levels of depression in young mothers, making new mothers feel "saggy, baggy and depressed" about their own bodies.[2]