Zoonga

Zoonga (formerly known as Kyazoonga) is a privately held global ticketing company that operates an online ticketing service which is accessible via its websites and mobile apps. It also provides its service through retail outlets and box-office distribution channels. Users can use the service to purchase tickets to major sports, entertainment, leisure and lifestyle events and venues across the world. Zoonga's partners include sports franchises, teams, concert promoters and event organizers. As a primary ticket outlet, typically, Zoonga's clients (promoters) control their events, and Zoonga acts as an agent, selling the tickets that the clients make available to them. It is also the only ticketing company from the Indian subcontinent to have qualified as a finalist for an Olympics ticketing bid.[1][2]


Zoonga
FormerlyKyazoonga
TypePrivate
IndustryTicketing, Sports & Entertainment, E-commerce
Founded2007
FounderNeetu Bhatia, Arpita Majumder, Akash Bhatia
Number of locations
10
Area served
Worldwide
ProductsSports and entertainment ticketing, Online event ticketing, Venues box-office ticketing, Retail outlets ticketing, Ticketing technology, Ticket sales, Marketing, Distribution of event tickets and information, Support of venue renovation
Websitehttps://www.zoonga.com

Founders

Neetu Bhatia is the co-founder and CEO of Zoonga. All co-founders of Zoonga are alumni of Massachusetts Institute of Technology (MIT) and MIT Sloan. Akash Bhatia, her brother, is also a co-founder. A software engineer turned entrepreneur, Akash conceived the original idea during one of his visits back home to India. Arpita Majumder is the third co-founder and COO of Zoonga.

Funding

Zoonga is backed by an $18 billion New York-based hedge fund that has multiple investments in e-media companies.

Ratan Tata investment

In 2016, Mr. Ratan Tata, chairman emeritus of the Tata Group, became a strategic investor in the company.[3]

History

Early history

Launched in early 2007[4][5] as India's first entertainment and sports ticketing company, Zoonga now tickets events in many parts of the world. Zoonga started with movies ticketing first but subsequently stopped.

Events ticketed
  1. Tata Open Maharashtra 2019[6]
  2. ICC Women's World T20 2018
  3. The Royal Melbourne Show[7]
  4. Cricket West Indies[8]
  5. FIFA U-17 World Cup 2017[9][10]
  6. Jamshedpur FC in the Indian Super League[11]
  7. Sachin Tendulkar 200th (retirement) Test match[12]
  8. Caribbean Premier League[13][14]
  9. Guns N' Roses India Tour[15]
  10. ICC Cricket World Cup 2011 in India, Sri Lanka, Bangladesh[16]
  11. III Commonwealth Youth Games[17]

Product overview

Users and fans

Users can discover events using search and filters such as categories, dates, location, and price. Before booking, users must provide personal and payment information.[18] The company also provides value-added services such as merchandise, taxi-rides/transportation to and from events, F&B at events, stay options and other such products alongside the tickets to specific events.[19]

Concerts/events/teams promoters and organizers

Clients provide inventory, prices and other details for their venues and event listings.[20] Pricing is determined by the clients.

Corporate information

Office locations

It has offices in Mumbai, New Delhi, Pune, Dubai, Melbourne and in the Caribbean.

Controversies

2011 Cricket World Cup

During the ticket sales for the semis and finals of the Cricket World Cup, the site crashed due to heavy traffic from millions of fans looking to purchase tickets with a limited supply of tickets available for sale.[21]

Sachin Tendulkar Retirement Test

Several fans were left angry[22] at the inability to purchase tickets for Sachin Tendulkar's 200th and final Test match in November 2013.[23][24]

References
  1. "2016 Rio Olympics: Kyazoonga in race for 3000-Crore ticketing contract". NDTV Sports.
  2. "Kyazoonga in fray for 2016 Olympics deal". DNA India.
  3. "Ratan Tata Buys Into the Big Ticket – Invests in Kyazoonga". India Today. June 10, 2016.
  4. "India Emerging: Startups Count Your Blessings". The Economic Times.
  5. "Kyazoonga buy movie tickets online". StartupDunia.
  6. "Tickets for Tata Open Maharashtra to start from Rs 150". Business Standard. December 20, 2017.
  7. "RASV appoints Zoonga Australia as Royal Melbourne Show Ticketing Partner". Australian Leisure Management.
  8. "West Indies continue ticketing with Kyazoonga". The Ticketing Business.
  9. "Kolkata gets one more Brazil match, but where are the tickets?". The Times of India.
  10. Bhattacharjya, Joy. "Managing the ticketing operations for the FIFA U17 World Cup". The Times of India.
  11. "Ticket sales soar after JFC win". Telegraph India.
  12. "Sachin's 200th Test tickets sold out in 15 hours: KyaZoonga.com". The New Indian Express. November 13, 2013.
  13. "Caribbean bowled over by cricket league". voice-online.
  14. "Hundreds of CPL Tickets Already Sold In St. Kitts". news.caribseek.com.
  15. "Guns N' Roses coming to India in December". Firstpost. October 22, 2012.
  16. "ICC appoints KyaZoonga.com as official ticketing partner for 2011 World Cup". The Times of India.
  17. "III Commonwealth Youth Games Pune 2008 launches Ticket Sales". Commonwealth Games Federation.
  18. "Technology Is Rapidly Upgrading the Events Industry". Tech.co.
  19. "This Ticketing Platform Is Aiming To Overthrow Ticketmaster As Global Leader". Forbes.
  20. "Three Trends Changing the Events Industry – How technology and entrepreneurs are upgrading events". Inc.
  21. "KyaZoonga crashes under mad scramble for World Cup final tickets". Reuters.
  22. "KyaZoonga co-founder faces chin music". The Times of India. November 15, 2013.
  23. "Sachin Tendulkars 200th Test tickets sold out in 15 hours". The Times of India.
  24. "Ticket rush for Tendulkar's last test takes down Kyazoonga". Firstpost.com.
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