Shufersal

Shufersal (Hebrew: שופרסל‎), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest supermarket chain in Israel. As of 2019, Shufersal had 378 stores in total including 83 branches of Be Drugstores Ltd and 15,800 employees.[2][3] Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-125 Index.

Shufersal Ltd.
TypePublic company
TASE: SAE
IndustryRetailing
Founded1958 (1958)
Headquarters
Rishon LeZion
,
Israel
Number of locations
378[1]
Revenue ₪ 13.36 billion (2019)[1]
₪ 521 million (2019)[1]
₪ 268 million (2019)[1]
OwnerDiscount Investment Corporation
Number of employees
15,800[1]
Shufersal in Kiryat HaYovel, Jerusalem

History
Shufersal Deal store in Talpiot, Jerusalem

Shufersal was founded in 1958. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".

In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.[4]

In 2009 it launched a subsidiary, Yesh, targeting the Haredi market.[5] Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women[6][7] In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.[2]

Shufersal label

Shufersals sells more than 1,300 store brand products in its stores.[8] In 2011, the company had 59 supermarket branches in Jerusalem.[9]

Services

Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. [4]

See also

References
  1. "Shufersal Ltd – Financial Statements As at December 31, 2019" (PDF).
  2. Israel's Super-Sol faces antitrust action Yahoo News, June 1, 2009
  3. אילנית חיות (December 21, 2009). נילסן: עלייה זעומה של 0.2% בסל הקניות במשק בנובמבר (in Hebrew). Globes. Retrieved December 24, 2009.
  4. "Supersol-Purchase". www1.shufersal.co.il.
  5. Bless the Sabbath, enjoins Super-Sol archived copy Haaretz, May 12, 2009
  6. Jerusalem Post Author: SHARON WROBEL Date: August 13, 2008 Start Page: 17 Section: Economics
  7. New supermarket chain targets haredim Sharon Wrobel
  8. "Supersol-Purchase". www1.shufersal.co.il.
  9. Consumers in the sticks are paying through the nose Archived 2011-12-19 at the Wayback Machine

Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"

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