2021 Hawthorn Football Club season

The 2021 AFL season will be the 125th season of the VFL/AFL competition since its inception in 1897; having entered the competition in 1925, it will be the 97th season contested by the Hawthorn Football Club. Tasmania, iiNet, and Nissan will continue as the club's three major sponsors, as they have done since 2006, 2013, and 2019 respectively,[3][4] while Adidas will continue to manufacture the club's on-and-off field apparel, as they have done since 2013.[5] Hawthorn will continue its alignment with the Box Hill Hawks Football Club in the Victorian Football League, allowing Hawthorn-listed players to play with the Box Hill Hawks when not selected in AFL matches.

• On 23 September 2020, Forwards coach Scott Burns departed the club after three–seasons to join Adelaide as a senior assistant coach.[6]
• On 9 October 2020, Head of match day strategy and opposition coach, Adem Yze departed Hawthorn after nine–seasons spent in various roles and joined Melbourne as an assistant coach. The club Yze had spent his entire playing career.[7]
• On 17 October 2020, it was announced that Craig McRae would join the club as an assistant coach. McRae was previously an assistant coach with Richmond, and had been apart of the clubs 2017, 2019, and 2020 premierships. McRae had also coached Richmonds VFL team to a premiership in 2019, and was named VFL coach of the year for the 2019 season.[8]
• On 29 October 2020, the coaching line up for the 2021 season was announced with numerous line coach changes due to the ongoing effects of COVID-19. After spending 2020 as the midfield coach. Sam Mitchell would move into a development while also being placed in the role of head coach of the club's VFL affiliate Box Hill Hawks. Chris Newman will move into the midfield role replacing Mitchell. Craig McRae will be in charge of the forward line filling the vacancy left by Scott Burns. Brendon Bolton will become the backline coach, after spending the 2020 season as the director of coaching.
• On 16 January 2021, Graham Wright would depart the club after 14 years. Two days later it was confirmed that Wright would join Collingwood as the general manager of football. Rob McCartney would be announced as the new Head of Football on 10 February 2021.
• On 29 January 2021, Ben McEvoy was appointed the 45th captain of Hawthorn since join the VFA in 1914 and 37th since joing the VFL in 1925. Jaeger O'Meara remains in his role of vice-captain which he has held since 2020. Tom Mitchell , Jack Gunston, Liam Shiels would remain apart of the leadership group alongside new addition James Worpel.