2022 Commonwealth Games marketing

2022 Commonwealth Games marketing is a long running campaign that began when Birmingham won its bid to host the games in 2017.

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2022 Commonwealth Games

Emblem

The official emblem was unveiled on 27 July 2019 at the Centenary Square by the Birmingham Organising Committee for the 2022 Commonwealth Games (BOCCG) during the Commonwealth Social festival to mark Three Years To Go. It was designed by local agency RBL, based in Royal Leamington Spa and the emblem is a jagged, triangular "B" shape formed by blue-yellow gradient lines representing the key connected venues of the Games throughout the West Midlands and bringing them together to form the "B" shape. This emblem is also the first to use the new branding for the Commonwealth Games Federation (CGF), now branded as Commonwealth Sport. It has mainly received positive reaction from locals in the city and on social media and some compared it to the emblem for the 2012 Summer Olympics in London.[1][2]

Sponsors

On 19 August 2019, the BOCCG announced Gowling WLG, an International law firm, as the Games' first official sponsor and official legal advisers to the Games. The firm will offer advice to the Games on brand protection, disputes, and general commercial matters.[3][4]

In February 2020, the BOCCG appointed Gi Group as the Games' official recruiter. The company will offer services including job profiling, onboarding and an outplacement programme for Games' staff to find their next career options from August 2022.[5][6]

Swiss Watchmaker Longines signed an agreement with the CGF to be the official partner and timekeeper for the next three editions of the Games starting with Birmingham 2022. The announcement was made when the CGF, in partnership with Longines and BOCCG revealed the Games countdown clock in Centenary Square on 9 March 2020 during Commonwealth Day.[7][8]

On 23 September 2020, the BOCCG unveiled the University of Birmingham as the second official partner of the Games. The university will provide venues and accommodation for the athletes during the event. The agreement also confirmed the university as the official partner of the international leg of the Games' Queen's Baton Relay.[9]

On 15 October 2020, BOCCG appointed Scottish firm NVT Group as the official IT services provider of the Games.[10]

References
  1. "Birmingham Commonwealth Games logo unveiled". 27 July 2019. Retrieved 27 July 2019.
  2. "Birmingham 2022 launch logo with three years until start of Commonwealth Games". www.insidethegames.biz. 27 July 2019. Retrieved 27 July 2019.
  3. "Birmingham 2022 announce law firm Gowling WLG as first official sponsor". www.insidethegames.biz. 2019-08-19. Retrieved 2020-01-23.
  4. "Gowling WLG appointed Official Legal Advisers to the Birmingham 2022 Commonwealth Games". Gowling WLG.
  5. "Birmingham 2022 announces employment agency Gi Group as latest sponsor". www.insidethegames.biz. 2020-03-02. Retrieved 2020-03-27.
  6. Newsdesk (2020-02-27). "Birmingham 2022 announce Gi Group as Official Recruiter for Commonwealth Games". The Global Recruiter. Retrieved 2020-03-27.
  7. Young, Graham (2020-03-09). "Wraps come off Birmingham 2020 Commonwealth Games countdown clock". birminghammail. Retrieved 2020-03-09.
  8. "Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed". www.longines.com. Retrieved 2020-03-25.
  9. "University of Birmingham unveiled as latest official partner of Birmingham 2022". University of Birmingham. Retrieved 2020-12-08.
  10. "NVT Group is appointed Official IT Services Provider for Birmingham 2022". NVT Group. 2020-10-15. Retrieved 2020-12-08.
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