7th Sense Creation

7th Sense Creation (Burmese: သတ္တမမြောက်အာရုံ) is a major film production and media company in Myanmar. 7th Sense was cofounded by Khin Thiri Thet Mon, the daughter of Myanmar's commander-in-chief Min Aung Hlaing, San Ko Ko Tint San, the son of former sports minister Tint Hsan, Wai Min Aung, and Naing Phyo Kyaw in 2017.[1] The company was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017.[2] Between 2017 to 2019, it produced eight motion picture films, including Mone Swel, a blockbuster that won a Myanmar Academy Award.[1] The company has courted scrutiny for its ability to outspend rivals on production budgets and actor salaries.[1]

In July 2019, 7th Sense signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi, who are two of Myanmar's biggest movie stars.[1] The American Embassy, Yangon came under media scrutiny in December 2020, for collaborating with 7th Sense Creation as its media partner for a music festival, because Khin Thiri Thet Mon's father Min Aung Hlaing, is technically subject to US economic sanctions.[3][4][5] In the aftermath of the 2021 Myanmar coup d'état, 7th Sense has been the target of a domestic boycott of military-linked goods and services, due to its ties to the Burmese military.[6]