ATV (Pakistan)

The channel started as a joint venture of Shalimar Recording and Broadcasting Company(SRBC) and Sports Star International (SSI). ATV replaced STN in 2005. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan.

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.

All the capital and running expenses of the company are met from its own resources.

ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.

SRBC parted ways with SSI in 2018 and ran ATV as semi-governmental TV Channel from 2018 till 2019. Recently in 2019 ATV was relaunched as a semi-private channel as SRBC has joined hands with another private company FMG Pakistan as an advertising arm.

The program mix of ATV includes entertainment (40%), information (37%) and education (23%).

ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through PakSat 1R. ATV can be viewed online at the ATV website.

• Shalimar Television Network official website
• ATV official website