Ad Age

Ad Age (known as Advertising Age until 2017), is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930.[1][2] Today, its content appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly[1][3] print magazine.

This article is about the magazine. For the English word, see Adage.
Ad Age
CategoriesAdvertising and Marketing
PublisherJosh Golden
Year foundedJanuary 11, 1930 (1930-01-11)
CompanyCrain Communications, Inc.
CountryUnited States
Based inNew York, NY
LanguageEnglish
Websiteadage.com

Ad Age is based in New York City. Its parent company, the Detroit-based Crain Communications,[4] is a privately held publishing company with more than 30 magazines, including Autoweek, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, and Automotive News.

History

Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein, [5] was known to many readers for his Con-SID-erations.[6]

The site AdCritic.com was acquired by The Ad Age Group in March 2002.[7]

An industry trade magazine, BtoB, was folded into Advertising Age in January 2014.[8]

In 2017, the magazine shortened its name to Ad Age.[9]

Recognition

Ad Age, which The New York Times in 2014 called "the largest publication in the ad trade field"[1] published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielsen, David Ogilvy, and J. Walter Thompson.

In 1980, Henderson Advertising, founded 1946 by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".[10]

Controversy

Thirty years after Ad Age's "Guns must go!" headline, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."[11] There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."[12] The Ad Age editorial had been in response to the 1968 assassination of Robert F. Kennedy.

References
  1. Stuart Elliott (January 6, 2014). "Advertising Age to Reduce Its Print Frequency". The New York Times.
  2. Pollack, Judann (September 26, 2017). "Ad Age Comes of Age: A Timeline of Classic Covers". adage.com. Archived from the original on 2017-10-04. Retrieved 2017-10-04.
  3. "25 times a year rather than weekly"
  4. "Crain Communications, Inc.|Company Profile|Vault.com". Vault. Archived from the original on 2016-11-15. Retrieved November 14, 2016.
  5. "Sidney Bernstein, Ad Age Chief, Dies". The Washington Post. May 31, 1993.
  6. Paul Sloan (May 30, 1993). "Sidney R. Bernstein, 86". Chicago Tribune.
  7. Olsen, Stefanie (March 27, 2002). "Trade-mag publisher absorbs AdCritic". CNET. Archived from the original on 2016-12-15. Retrieved August 16, 2016.
  8. D.B. Hebbard (October 1, 2013). "Crain Communications says it will fold BtoB magazine into Advertising Age in 2014". Talking New Media. Archived from the original on 2017-02-02. Retrieved January 18, 2017.
  9. Kaufman, David (2017-09-24). "Ad Age is getting a new look in rebrand effort". New York Post. Retrieved 2019-05-29.
  10. "James M. Henderson (1921-1995)". knowitall.org. Archived from the original on June 12, 2013. Retrieved May 4, 2014.
  11. Rance Crain (June 7, 1999). "Recalling a Simpler Time". Advertising Age.
  12. "Recalling a day when Ad Biz took aim at gun issue". ChicagoBusiness. May 22, 1999.
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