Adam Crozier

Crozier joined Pedigree Petfoods as a graduate trainee in 1984. In 1986, he moved to The Daily Telegraph to work in media sales.[3]

From 1988 to 1999 Crozier worked for advertising agency Saatchi and Saatchi, becoming media director in 1990, and then being appointed as joint chief executive from 1995 alongside Tamara Ingram.[3][6] This occurred in the wake of the departure of the founding Saatchi brothers to form M&C Saatchi.[3]

Crozier came to public attention as the surprise appointment to the role of chief executive of The Football Association, the governing body of England's national game, football, aged just 35 and having had no experience of business in football.[7] He replaced Graham Kelly. In his short tenure from 2000 to 2002, the FA relocated headquarters from Lancaster Gate to Soho Square, appointed the first ever foreign England national team manager, Swede Sven-Göran Eriksson, and became a more commercial organisation, maximising its revenues. He also reduced the average age of the FA's staff from 55 to 32, progressed the Wembley Stadium redevelopment, and reduced the FA's ruling body from a 91-member FA Board to a committee of 12.[3][7] His moves were not without criticism, with complaints from some about lack of consultation and of acting beyond his powers.[7] He was replaced by Mark Palios.

While at the FA, Crozier reportedly identified some members of the England national team as the Golden Generation.[8] It was a term later criticised towards the end of the decade by some England players as having been undeserved, and of causing undue expectations and pressure due to the fact they had at the time, and in years since, failed to win major tournaments.[8][9]

Crozier became the chief executive of the Royal Mail Group in February 2003.[6][10] Entering the post, Crozier described his remit as the "biggest corporate turnaround programme in the UK".[7] Crozier initiated a programme of modernisation and reform, to deal with changes in the service brought about by reforms beginning with the Postal Services Act 2000.[10]

In Crozier's first three years, the Royal Mail division produced record annual profits of £537m in May 2005, making £2m a day in profits, up from £1.5m a day losses before he joined.[11] The Group overall had been transformed from recording losses of £1.1bn at the start of the turnaround plan in 2002 into a profit of £355m in 2005.[3] Royal Mail chairman Allan Leighton said it was a "fantastic turnaround" but also that there was still "a huge amount to do".[11] The newly formed mail regulator Postwatch were however critical that it had failed to achieve 11 of its 15 licence targets during the previous financial year.[10] As the postal service was opened up to competition in early 2006, Royal Mail recorded losses of £10m in 2006 and £279m in 2007.[11]

His reforms included highly controversial large scale post office closures in the thousands, layoffs of Royal Mail staff, changes in working practices, and the ending of the second daily delivery and moving the first daily delivery to later in the day.[3][11][12][13] While at the Royal Mail, Crozier's salary, one of the largest in the country for the head of a publicly owned body, was criticised in light of the changes being made to the Royal Mail workforce.[11][12][13] Ongoing reforms eventually led to large scale industrial disputes and strike action in both 2007 and 2009 onwards.

On 28 January 2010, it was announced Crozier would be leaving the Royal Mail later in 2010 to become the next permanent chief executive of media group ITV plc.[14][15]

ITV plc is one of three partners within ITV Network Limited, the not for profit organisation which runs the ITV television network, the United Kingdom's first commercial network effectively created under the Television Act 1954. Crozier was replacing Michael Grade, who announced his intention to leave in April 2009.[15] Crozier was given the task of increasing ITV's advertising revenues which had fallen with the proliferation of new channels in the British television market.[15] On announcing the appointment, ITV chairman Archie Norman said of Crozier that he is a "very strong leader with a great track record in delivering transformational change".[15]

Crozier is also a board member of Camelot Group, the National Lottery operator, and the Debenhams retail chain.[6] He is also member of the President's Committee of the Confederation of British Industry (CBI).[6] He joined the board of Whitbread in 2017, becoming a senior independent director that year. In 2018 he succeeded the retiring Richard Baker as Whitbread's chairman.[16]