Adevinta

Adevinta is an international company which operates online classifieds websites across Europe and internationally. It was spun off from Norwegian publishing group Schibsted in April 2019. Adevinta's CEO is Rolv Erik Ryssdal, former CEO of Schibsted.[1]

Adevinta ASA
TypePublic
OSE: ADE
IndustryE-commerce, Online Classifieds, Consumer to Consumer Marketplaces
Founded2019
HeadquartersOslo, Norway
Key people
Rolv Erik Ryssdal (CEO), Orla Noonan (Chair)
Revenue€594.6m (2018)
OwnerSchibsted (59.3%) and Blommenholm Industrier AS (7.9%)
Number of employees
4,700 (including JVs)
Websitewww.adevinta.com

Adevinta brands include leboncoin in France, InfoJobs in Spain, Shpock in the United Kingdom and Germany, OLX in Brazil (50% ownership), Subito in Italy, Jofogás in Hungary, and Segundamano in Mexico.

Adevinta listed on Oslo Børs on 10 April 2019. It was Norway's largest IPO since 2006 and the fourth biggest in the country's history.[2]

In June 2020 Adevinta won the bid to acquire eBay Classifieds Group in a deal worth $9.2 billion.[3]

The company has offices in Barcelona and Paris.[4]

History

In September 2018, the Board of Directors of Schibsted announced their intention to demerge its international online classifieds operations into a separately listed company.[5] On 10 April 2019, Adevinta shares began trading on the Oslo Børs, following its €6 billion IPO.

In July 2020, Adevinta won the bid to acquire eBay's classified ads business in a deal worth US$9.2 billion.[6] The marketplaces included brands such as Gumtree and Kijiji, in return for which eBay became a 44% owner of Adevinta with a 33.3% voting stake in the company.[7] The deal is expected to be completed in 2021.[8]

Adevinta invests in Series A and B rounds in European early-stage internet startups, through its dedicated investment arm Adevinta Ventures. They primarily back startups in the automotive, employment, education and property sectors. Its portfolio includes Kodit.io (August 2018),[9] Flatfair (September 2019),[10] Medwing (May 2020)[11] and BiPi (2020).

Platforms

Adevinta operates across two continents, with the majority of its marketplaces in Europe.

France is the territory with Adevinta’s largest portfolio of websites, where the company own leboncoin, A Vendre à Louer, Vide Dressing, SoLocal, Agriaffaires, LocaSun, PayCar, and l’Argus Group.[12] Spain is its second largest, with InfoJobs, Fotocasa, coches.net, habitaclia.com, motos.net, and milanuncios. In Hungary, Adevinta owns Jófogás, Használtautó, and Autónavigátor.[13] In Ireland it has a 50% stake in Daft.ie, DoneDeal and Adverts.ie.[14] Distilled is their sole Irish marketplace. In Italy they own InfoJobs and Subito,[15] and operate Shpock across Austria, Germany and the U.K. as well as having a 50% stake in Austria’s Willhaben.[16][17]

Adevinta also operates in Latin America, with InfoJobs, Storia and a 50% share of OLX in Brazil, Yapo[18] in Chile, and Segundamano[19] in Mexico.

References
  1. Behn, Hanna. "So soll sich Ebay Kleinanzeigen unter Adevinta entwickeln". www.onlinehaendler-news.de (in German). Retrieved 2020-12-31.
  2. "Adevinta completes more than $6 billion IPO, Norway's largest in 13 years". Reuters. 2019-04-09. Retrieved 2020-12-31.
  3. Roumeliotis, Greg; Barbaglia, Pamela (2020-07-20). "Adevinta wins auction to buy eBay's classified ads unit for nearly $9 billion". Reuters. Retrieved 2020-12-31.
  4. "Adevinta headquarters and office locations". Craft. Retrieved 2020-12-31.
  5. Knudsen, Camilla (2018-11-21). "With 'license to expand', Schibsted spin-off eyes classified ad mergers". Reuters. Retrieved 2020-12-31.
  6. "Adevinta buys eBay's classifieds unit in $9.2 billion deal". CNBC. 2020-07-21. Retrieved 2020-12-31.
  7. "Adevinta acquires eBay's Classifieds business unit in $9.2B deal". TechCrunch. Retrieved 2020-12-31.
  8. "Corporate dealmakers emerge from pandemic hibernation". The Economist. 2020-07-25. ISSN 0013-0613. Retrieved 2020-12-31.
  9. "PropTech startup Kodit.io raises $13M to automate house buying and selling". TechCrunch. Retrieved 2021-01-03.
  10. "UK-based fintech scale-up flatfair raises over £9 million to become "the Paypal of property rental"". Tech.eu. Retrieved 2021-01-03.
  11. "Medwing Raises €28M in Series B Funding". Finsmes. 2020-05-27. Retrieved 2021-01-03.
  12. "Adevinta (Leboncoin) s'offre les petites annonces d'eBay pour 8 milliards d'euros". usine-digitale.fr. Retrieved 2021-01-02.
  13. "Aláírták: Felvásárolja az eBay apróhirdetési üzletágát a Jófogás és a Használtautó.hu tulajdonosa, az Adevinta". Media1 (in Hungarian). 2020-07-21. Retrieved 2021-01-02.
  14. McNamee, Michael Sheils. "DoneDeal.ie, Adverts.ie and Daft.ie will now be owned by the same company". TheJournal.ie. Retrieved 2021-01-02.
  15. Redazione (2020-07-23). "EBay Classified Group venduto ad Adevinta per 9,2 miliardi di dollari". DCommerce.it (in Italian). Retrieved 2021-01-02.
  16. Casserly, Martyn. "Fancy a change from ebay? Here are five of the best alternatives for buying and selling". Tech Advisor. Retrieved 2021-01-02.
  17. Uhr, 16 49; Juli 2020, 21 (2020-07-21). "8 Milliarden Euro: Willhaben-Miteigentümer kauft Anzeigensparte von eBay". www.kleinezeitung.at (in German). Retrieved 2021-01-02.CS1 maint: numeric names: authors list (link)
  18. Marceux, Pavel. "FDV buys Adevinta's marketplaces, shows growing global ambitions - AIM Group". Retrieved 2021-01-02.
  19. "Les Suisses restent fidèles à leurs sites d'annonces". Le Temps (in French). 2020-07-21. ISSN 1423-3967. Retrieved 2021-01-02.
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